Michal Vrbka

Michal Vrbka is a highly experienced Manager with more than 14 years of experience in the FMCG industry. He has primarily focused on trade marketing & sales, demonstrating a conscientious, self-motivated and shopper-centric orientation. Michal is a passionate innovator and shopper insights enthusiast, who aims to bring new and strategic approaches to all channels, leveraging his skills in BTL communication and brand activation.

Michal has studied Master's in the Management of the firm from the Prague University of Economics and Business. He has worked for several recognized organizations, including Karlovarské minerální vody, a.s., Perfetti Van Melle, Red Bull Czech & Slovak Republic, Groupe SAVENCIA, Reckitt Benckiser, and Nestle Purina, in various trade marketing, category management, and business development roles. For instance, Michal has managed teams of individuals and managers, handled crises, analyzed markets, and built strong interpersonal networks at various corporate levels.

Michal's extensive industry knowledge and proven leadership skills make him a valuable asset in the FMCG industry. If you're looking for someone with a shopper-centric and innovative approach to trade marketing, category management, and brand activation, Michal Vrbka is your go-to expert.