Jon Marcroft is a versatile business owner, entrepreneur, and author with a wealth of experience in the financial services and insurance sectors. He is the CEO, founder, and President of Simplis Life, an innovative online life insurance brokerage that provides simple, automated tools and an intuitive online application process to empower consumers to make informed decisions about life insurance coverage. Jon is also the author of The Life Insurance Marathon, a comprehensive guide to understanding the complexities of life insurance, enabling consumers to make informed decisions about their coverage options. In addition, Jon is the Vice President of KINNECT, Inc, a prominent investigations firm that operates within the US financial regulatory system, specializing in unclaimed property concerns, including unclaimed life insurance policies and other securities. With over two decades of experience in sales, finance and abandoned property disposals,