Helen Richards is an accomplished professional with extensive experience in airtime management and commercial operations. With a Bachelor of Arts degree in Film and English Studies from the University of East Anglia, she began her career at Sky as a Commercial Operations Assistant, steadily working her way up to become a Commercial Operations Manager. After several years at Sky, she joined Channel 5 as the Airtime Management Manager, and currently serves as Head of Airtime Management. Helen is responsible for predicting impact performance for the terrestrial channel, providing impact delivery analysis across the entire channel portfolio, and managing relationships with external clients, both domestic and international, and multiple stakeholders. Her years of experience working for multi-channel broadcasters have given her an excellent knowledge of the industry, making her an invaluable asset to any organization.