Jesal Trivedi

The Pennington School

NYU Study Abroad: Florence, Italy

New York University

Brown University

CEO & Founder at Aduri  -  Product. Vision. Brand.

Brooklyn, New York, United States

Early-stage, venture-backed NYC-based startup combining connected fitness with mindfulness; Aduri’s first product, Cushion, is a connected meditation system that uses gentle pulses from the smart pillow to guide breathwork. Backed by General Catalyst's RDV, NYCEDC, NYU, and XRC Labs.

Founded Aduri and lead as CEO. Oversee executive leadership, hardware/software product development, manufacturing, business development, brand + marketing, hiring, fundraising/investor relations, team culture, and all other company operations.

-  Established industry-first partnership with Global Sportswear brand for cross-functional research, testing, marketing and product collaborations

-  Raised $500K from leading VC’s (General Catalyst, XRCLabs Consumer Accelerator, and a global  sportswear company), angels, government grants (NYCEDC), and crowdfunding

-  Generated 3,000 person waitlist and 5-figures in pre-orders, including secured paid corporate pilot with PwC, Hearst, WeWork, and IBM

-  Lead entire cushion and mobile product development from concept and design to prototyping, DFM/DFA through to beta-testing and technical QA, managing all UX/UI, software (iOS, Android), hardware (ID, EE, FE, ME), and marketing teams; built first prototypes by hand

-  Strategically hire, onboard, and manage a cross-functional team of 20+ remote employees and instructors across 8 global locations

-  Built experienced advisory board including Co-Founder of SoulCycle/FlyWheel Sports, COO of Smash & Tess, former CMO of Peloton

-  Honoree of 2021 NYCxDesign Awards: Finalist for Orgain’s Startup Grant; Featured in Inc Mag, Cheddar, Architectural Digest & Business Insider

Aduri

CEO and Founder

Award-winning NYC-based mobile app development agency that creates world-class apps for Microsoft, Google, American Express, P&G, Bloomberg and hundreds of startups. One of Inc. Magazine’s Fastest Growing Companies in 2019.
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Led product team, built out internal Agile processes, hired and onboarded new product managers, and managed cross-functional design and development teams located across Europe and India.

-  Oversaw design, development and launch of 30+ mobile iOS and Android apps (social, banking, games, health, events, connected devices) which resulted in

-  Hired and grew remote mobile product management team which resulted in properly servicing 10x more clients within a 18 month period

-  Institutionalized firmwide PM SOPs and organizational management which resulted in increasing onboarding efficiency (150% more time-efficient) and faster client growth and satisfaction

-  Interviewed users, conducted market research, created user stories, and built Invision prototypes with designers to guide optimal UX design

-  Managed QA team to develop plans to assess test strategy, coverage, test cycles, pass/fail criteria, and business/technical requirements

Blue Label Labs

Lead Mobile App Product Manager

- Managed all design and technical engineering tasks for timely delivery of mobile apps
-  Translated client vision into actionable milestones and planned development stages
-  Drafted detailed technical specification documents to guide and structure development
-  Researched and prepared various user stories with designers to guide optimal UX design
-  Wireframed, designed and tested responsive marketing web pages and admin portals
-  Led QA team to develop test plans, track bugs and control ad-hoc development changes

Mobile App Product Manager

Nationally recognized NYC-based multimedia company with a mission to drive more diversity into tech entrepreneurship by blending Hip-Hop and Tech culture via events, podcasts, and written/video content featuring high-profile guests and sponsors.
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Co-Founded Tech808 and led the merger with The Phat Startup and impacted over 25K entrepreneurs. Responsible for brand design, event production, digital marketing, and strategic partnerships with, globally recognized universities, companies, and organizations.

-  Produced 25+ NYC and nationwide events in partnership with AT&T, NYU, GW, Kapor Foundation for Social Impact, PayPal, Razorfish, and more

-  Profiled by AT&T; Featured in Fast Company, TechCrunch, BET, USA Today; Hosted industry leading D&I talks and panels at SXSW and PAX EAST

-  Aligned high-profile guests to speak including: Ben Horowitz, Alexis Ohanian, Gary Vaynerchuk, Reshma Saujani, Ryan Leslie, Young Guru, etc.

-  Led development and launch of Tech808’s mobile app within 1 month, which garnered over 5,000 unique global daily active users

-  Executed successful email, blog, and Instagram strategy that increased user readership and engagement by +1900% within 6 months

Tech808 / The Phat Startup

Co-Founder, Product & Brand Strategy

Acclaimed boutique solutions firm based in NYC anchoring diversity and inclusion at the center of innovation and strategy.
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Consulted on business development, LEAN coaching, solutions design, and audio/video content production.

-  Led rapid prototyping and iterative execution of new products and processes with C-Suite executives from Fortune 500 sportswear, automotive, media, and pharmaceutical companies, leading to 7-8 figure increases in combined revenue across multiple business units
-  Pioneered development and design of quantitative & qualitative reporting to visualize and present critical data for client leadership team


Fortune 100 industries I've worked in:
-  Automotive
-  Sportswear and sports technology
-  Pharmaceutical
-  National Governments
-  Insurance
-  Publishing
-  Finance
-  Cosmetics
-  Media & Entertainment

The Medici Group

Business Development / Product Developer / Lean Coach/ Design

Working at Eight.Five was fundamental in really developing my research and communication skills.

-  Recommended strategies based on risk profiles, financial projections and industry analysis that quantify market opportunities for connected devices and software companies

Eight.Five Finishing

Business Analyst

Working at the tech startup Social Amp was crucial in my understanding best practices of managing a small team and learning some code while monitoring our database.

-  Developed and executed successful digital marketing strategies on over 10 milllion users for Levi’s, Estee Lauder and <a href="http://Flowers.com">Flowers.com</a>, utilizing social media that helped lead to Social Amp’s acquisition by Merckle in 2012
-  Monitored servers with Apache to analyze traffic trends and performed QA
-  Tested new products with various browsers to ensure optimal compatibility

Social Amp

E-Commerce Intelligence Analyst

My work at Ultra was fundamental in developing my ability to understand and analyze legal contracts.

-  Drafted mechanical licenses for third party usage of client’s music on YouTube, CD compilations, and other media
-  Catalogued royalty percentages and reviewed financial and legal documents pertaining to publishing contracts
-  Improve employee efficiency by integrating an electronic file structure that streamlined records

Ultra International Music Publishing

Music Publishing Intern

The power of a well thought-out presentation is invaluable. I was able to refine my skills in presentation development.

Using these skills I was able to illustrate medical findings in robotic surgery via PowerPoint presentations for doctors’ lectures and edit videos in Final Cut Pro of surgical methods for use in demonstrations.

Mt. Sinai Medical Center

Presentation Specialist

At ALC, I was able to learn best practices of cold calling HR departments at prestigious law firms, managing a portfolio of top legal talent to recruit and place attorneys across the country, and basic administrative duties.

American Legal Search

Legal Intern

This job shows that I'm a nerd. Once this Apple shop opened near where I lived, I jumped on the opportunity to work there.

I learned how to diagnose and fix various components in laptops, iMacs, and Mac Pros while at the same time administered balance sheets and financial transactions between the store and small business clients. I liked fixing computers better.

I still fix up computers today.