Gladstone Park Secondary College

NET101 – Social Media and Online Marketing course

Adobe Accredited InDesign Essentials Course

Marketing Excellence 103

RMIT University

National Brand Manager at Australian Institute of Architects

Melbourne, Australia

Australian Institute of Architects

National Brand Manager

SouthSouthWest

Strategy and Engagement Manager

- Managing marketing activity for three global offices and distributors in 65 countries worldwide.- Leading the marketing team of three directly in the Melbourne office, I developed, managed and drove marketing campaigns on a global scale through our offices and sales teams in Los Angeles and London, and through our 65 distribution partners globally.- Managed new product development by successfully launching two new colour ranges, two new product lines, coordinating a licensing agreement with Disney/Lucas Films for the recent KeepCup x Star Wars collaboration, as well as launching a corporate responsibility program called Reuse HQ. - Developed and launched successful integrated marketing campaigns on a global scale, focusing on a yearly promotional calendar and targeting and tailoring these campaigns to our multiple sales channels and wholesale accounts. - Digital Marketing management - Managed all social media channels and built content and engagement strategies not only for our social media channels, but also utilised EDM as a way to drive customers directly to our online store. - Managing two web developers, I briefed and managed the development of the website and improvements to our online store.- Coordinated and launched successful online promotions during key periods for multiple sales channels.

KeepCup

Marketing Manager

Reporting to the CEO and leading a team of 3, my role as Brand Manager at KeepCup requires me to manage brand and marketing activity across KeepCup's three offices; in Melbourne, London and Los Angeles. During this time i’ve: • Launched KeepCup Reuse HQ – a program for individuals and organisations to enter their reuse information and collate their individual or collective actions on a global scale. • Formulated New product development roadmap for 2015 - 2016• Developed, implemented and executed marketing initiatives and activities for the KeepCup brand. These initiatives and activities include campaigns (print, web, social media) events and trade shows, corporate responsibility programs and sponsorships. • Managed and assisted with P&L and marketing budgets • Managed all media and advertising arrangements and bookings  • Managed graphic design team with packaging, point of sale and merchandise collateral• Online and social media management – this included formulating an Instagram content and execution strategy doubling our audience within the first 4 months of launch.  • Managed and executed successful PR activity   • Managed and executed a 6 month advertising and media campaign to coincide with product launches. • End to end management and execution of Trade shows and events • Developed 2016 Commercial Plan and annual budget, working with sales team, customers and distributors to build sales, create campaigns, maximise brand and message exposure.• Developed campaign plans, executing VM projects on global basis and working with global offices to deliver on marketing needs.  • Set campaign and activation metrics and ensure post analysis is completed whilst sharing results with wider team.• Monitoring the market and industry to advise team of changes in competition, product requirements or related matters across product range.

Brand Manager

Assistant Brand Manager

Worked part time at the Art of Cycling as front of house manager, part time barista and instructing the occasional spin classhttp://artofcycling.com.au/

The Art of Cycling

Front of House Manager, Barista, Spin class instructor

Managed IRWIN Tools merchandising program for Bunnings and independent hardware businessManaged the ongoing development of an online and social media strategy for four brands (IRWIN, LENOX, SHUR-LINE, RUBBERMAID) consisting of objectives, monthly plan, and metricsManaged successful round by round Event Management of V8 Supercar elements to maximise impact of customer engagement and brand activation Assisted with National Customer Promotions incorporating the use of both above the line and below the line advertising. Assisted the wider Marketing team and product team as required with: •	Product launch activities •	Market research and competitor analysis •	Competitor and customer tracking and reporting•	Photography and image register maintenance •	Gathering of IMP and business plan information •	Participation in product launch events •	Back-up graphic design support

Newell Rubbermaid

Marketing Communications and Digital Assistant

Merchandising in store product bays adhering to strict “planogram” programs Stock replenishment, range reviews to ensure 100% product range integrity and constant min/max maintenance to ensure zero or limited out of stocks enabling me to maximize sales opportunities.Gained promotional space for products in store, leading to increased exposure and positively influencing sales of the product.Developed important relationships with customers through product training, business reviews and general communication. This proved beneficial in gaining promotional off locations throughout my storesAchieved quarterly and full year budgeted sales for the stores in my cycle with successful new product rollout, off location programs and accurate stock replenishment.

Corporate Hardware Representative/Account Manager

- Chosen amongst many applicants to participate in a volunteer Internship, involving marketing and strategic development of Federation Square. • As part of a creative team, I assisted in the ‘FedEd’ program. This included using my communication skills to contact database customers in order to mail them information regarding the program. • Also worked independently to develop creative ideas to implement strategies involved in attracting school aged children to Federation Square. • Organised and implemented AFL Grand Final week activities and events which required working against strict deadlines. • Assisted with the design and distribution of a Federation Square business bulletin. • Displayed analytical and conceptual thinking to discuss and initiate possible marketing strategies that could be implemented within the Federation Square complex.

Federation Square Mgmt PTY LTD

Marketing Intern

- Developed the ability to communicate clearly and effectively with various types of customers in order to ascertain their needs and wants on a daily basis. - Show initiative in managing new staff, and helped train them in product knowledge, and general customer service techniques. - Became efficient in customer service and communication. - Received the “top seller” award during Christmas 2008 - Displayed energy and enthusiasm when re-merchandising the store. This included setting up window displays, point of sale and developing methods to attract customers to the store. - Answering phone calls and evaluating customer queries and complaints. - Possessed leadership qualities when supervising shifts, ensuring smooth operation of the daily store duties which include opening and closing the store, ensuring fellow staff members are aware of their responsibilities, banking responsibilities and general store maintenance.

Adam Katsonis