Cord Woodruff, a cognitive neuroscientist, a UX practitioner, and an HCI researcher has years of experience in exploring the intersections of human perception, cognition, culture, and systems thinking. Having studied at UC San Diego, Woodruff has held multiple positions in various organizations, including Product User Experience Director at World 50, Inc., Founder, Principal at Experience First, Sr. User Experience Designer for Enterprise Systems at The Home Depot, and many more. With extensive experience in product design, user experience, customer research, and human factors engineering, Woodruff has worked for companies such as Sony Online Entertainment, HP, InterContinental Hotels Group, and The Weather Channel Interactive, among others.