University of Southern California

The University of Kansas

Blue Valley North High School

Universitat de Barcelona

President, ShortsTV/TVcortos - Marketing and Operations  -  Media  -  Tech  -  Entertainment  -  Streaming  -  Subscription  -  B2C  -  DTC

Los Angeles, California, United States

ShortsTV

President

Responsible for leading an Operations team and a Business Intelligence team in the effective management of day-to-day business operations and a cloud-based data warehousing and analytics platform. Focus on supporting D2C businesses, including Hallmark Movies Now; Hallmark eCards; Hallmark Shoebox; and Hallmark Digital Postage.  Member of the Leadership Team.General Manager for Hallmark eCards from 2017 - 2018

Hallmark Labs, LLC

Vice President, Operations

As the Head of Marketing I was responsible for aggressively growing  and retaining the subscriber base for Hallmark's subscription video on demand (SVOD) service Feeln (now Hallmark Movies Now).  I am an expert in comprehensive, integrated digital marketing strategies, MarTech, and attribution modeling. - Directed dozens of marketers, product managers, developers, content producers, and operators. - Owned multimillion-dollar marketing budget- Led weekly business meeting, and presented KPIs to stakeholders- Eight direct reports - Created custom marketing attribution model, growing subscribers from 2K to 200K during tenure.- Produced and hosted flagship news magazine show (InspireWire).

Executive Director Marketing

As Director of Marketing, Jeff was in charge of growing and retaining subscribers for Feeln, Hallmark's family-friendly streaming service.

Marketing Director

Manage development of website, mobile and iptv applications (Roku, Boxee, NeoTV, Samsung Blueray, GoogleTV...). Database management and architecture. Content management. Knowledge of SQL, SVN, Project Management solutions, Digital Asset Management solutions and tons of experience working with programmers, including those overseas.  Company (formerly SpiritClips) was acquired by Hallmark in 2012.

Product Manager and Content Operations Manager (formerly SpiritClips)

Jay Leno's GarageEPISODES: Duesenberg, Ultimate Aero, Shelby Cobra, JLG Tesla, Bugatti SC Atlantic, Z06 Corvette, Dodge Challenger, Hudson Hornet, and others.  WEBSITE: <a href="https://www.nbc.com/jay-lenos-garage">https://www.nbc.com/jay-lenos-garage</a>

NBCUniversal Media, LLC

Videographer

Tronji "Soft to Firm", BBC, Episode 10, V7

RAGDOLL PRODUCTIONS LIMITED

1st Assistant Director

Office management and Screenplay Coverage for a Beverly Hills Literary Agency

Ken Sherman and Associates

Office Managment/Screenplay Coverage

Freelance creative content provider for corporations and individuals.Clients include:Function: Urban Detox  website: <a href="http://www.functionpartycrasher.comNAIA">www.functionpartycrasher.comNAIA</a>: National Association of Intercollegiate Athletics  website: naia.cstv.comAmerica's Choice  website: <a href="http://www.americaschoice.org">www.americaschoice.org</a>

Jeff Allen

Jeff Allen