Gustavo Gutierrez is a seasoned business consultant, enterprise and solution architect in retail, consumer products, logistics, and omnichannel industries. With over 12 years of experience across seven countries, he is an expert in guiding and supporting companies through their digital transformation journey to the experience and data economy. A graduate of Universidad 'Santa María,' Gustavo is currently part of the SAP S/4 HANA Cloud LAC CoE team at SAP, having previously served as the LAC Center Of Excellence SAP S4HANA at SAP, SAP retail enterprise architect, SAP retail business process consultant, and more.

Gustavo Gutierrez has worked with numerous organizations, including but not limited to SAP, Softtek, Ternium, McKesson, La Mundial, J. Wray and Nephew Limited, Diageo, and Telefonica. Gustavo's background in computer engineering and extensive experience make him uniquely valuable to companies seeking guidance through the digital transformation journey to the Experience and Data economy.