Rebecca McMaster

Rebecca McMaster is the Senior Vice President of Strategy at Platform GSK, overseeing Consumer Health Brands in the U.S. and heading the Pain & Respiratory category team. She studied BA in English at the University of Liverpool and has a strong background in media and marketing.

Prior to her current role, Rebecca held key positions at various organizations including being the SVP of Strategy at Publicis Media. She has also served as the VP of Digital Investment, Associate Media Director of Digital Investment, New Business and Group Marketing Director (mat cover), Digital Strategy Director, Display Trading Manager, Digital Planning Manager, and Digital Planner Buyer at Zenith. Additionally, she gained experience as an Account Executive at RAPP.

Rebecca McMaster's impressive career trajectory showcases her expertise in media strategy, digital investment, marketing, and new business development. Her leadership roles reflect her strong capabilities in driving strategic initiatives and achieving business objectives within the consumer health sector in the U.S.