Heidi Hendrell is an accomplished entrepreneur with extensive experience in brand development, online business, and service development. She is the Owner and Producer of SporttiRakki * SportsK9, a rapidly-growing media site for dog sport in Finland, which has created a new culture of #koiraurheilunilo (joy of dog sports). Hendrell studied Mold Detection Dog Handler/Entrepreneur at Kpedu and has a Master's Degree in Nordic Languages and Marketing from the University of Tampere. She also holds Specialist Qualifications in Business Management and Marketing Communications (Management) from the Finnish Institute for Enterprise Management and Markkinointi-instituutti, respectively. Additionally, Hendrell has completed a Diploma in Copywriting from Markkinointi-instituutti.

Prior to her current role, Hendrell was the CEO and Brand Strategist at Dogomo Oy, the Marketing Manager at Kruunukaluste, and held various positions at Nokia, including Communications Coordinator, Localization Coordinator, and Localization Specialist. She has also worked as a Language Trainer in Swedish at AAC Global, a freelancer/consultant at Tmi Heidi Hendrell, a trainee at SKF Sweden, Gothenburg, and a Designer and Co-founder at Datadelfiini.

With her diverse range of experiences and qualifications, Hendrell has established herself as an accomplished entrepreneur and marketing enthusiast, thriving in the fields of brand development, online business, and service development. She is motivated to expand the SporttiRakki brand internationally, developing a new brand of SportsK9 & #JoyOfDogSports.