Luz Mora is a highly skilled industrial engineer with extensive experience in the areas of marketing, innovation, and research across various industries, including consumer goods, media, branding consultancy, and market research agencies. Luz holds a degree in Industrial Engineering with a specialization in Marketing from Pontificia Universidad Javeriana, as well as a Diploma in Digital Marketing from Colegio de Estudios Superiores de Administración, and a specialization in Marketing from Universidad de Los Andes.

With a career spanning 15 years, Luz has held pivotal roles in both national and multinational organizations, including Kantar Millward Brown, where she served as Director of New Business Development and Account Group Director. In her previous roles, Luz gained significant experience in market research, digital marketing, product launches, brand strategy and innovation, and business strategy development. Before joining Kantar Millward Brown, Luz held several leadership positions in companies such as Casa Editorial El Tiempo, MBLM, Quala Alimentos, and YanHaas S.A.

Luz's expertise lies in market research, innovation, digital marketing, media, branding consultation, product launches, business strategy development, and brand management. Her solid understanding of market trends, consumer behaviour and data analysis helps her in making informed decisions and developing effective marketing strategies for businesses.