Ana Castro is a marketing professional with over 9 years of experience in digital marketing and inbound marketing strategies, including SEO, content marketing, lead nurturing, and conversion. As a Hubspot specialist, she has led several implementation and growth consulting projects for Hubspot Marketing and CRM. Currently, she is responsible for developing and implementing relationship strategies, including email marketing, SMS, push app, push web, etc., to different stages of the funnel, with a focus on customer acquisition, retention, and loyalty. She also consults on HubSpot CRM implementation in the commercial areas of modalmais bank while managing a multidisciplinary team responsible for creating rich content for blogs, landing pages, email campaigns, university acquisition funnels, and paid media campaigns. Ana has a vast amount of experience with commercial areas and inbound selling strategy while focusing on optimizing results and conversions with her KPIs. Her expertise with CRM tools and marketing automation, such as Hubspot and RD Station, and e-commerce platforms, such as Magento and VTEX, shows her versatility in the field.