Alex Lavery, a creative entrepreneur and music enthusiast, has spent years immersed in the music industry. With a degree in performing arts from Liverpool Institute for Performing Arts, he has worked in multiple roles, including public relations, marketing, production, licensing management, and creative directing. Lavery established Pitch & Sync, a London-based music company that offers music licensing, branding, and creative direction services. He also co-founded Out/Standard, a creative content production company dedicated to creating diverse and inclusive media.

Before setting up Pitch & Sync and Out/Standard, Lavery had worked with music giants such as Ministry of Sound and Moving Shadow. His extensive experience in diverse roles has fueled his passion for music, which he leverages to create engaging content and drive innovative projects.