Samantha Lim is a business administration graduate from the University of Southern California with an extensive background in digital strategy and activation. Currently serving as SVP of Digital Investment at Starcom, she has previously held roles such as VP of Digital Activation at Empower Media Team and Digital Director at Empowering Media from Dentsu Aegis Network. With experience ranging from traffic coordination to global digital strategy, Samantha has honed her skills and expertise, making her a valuable and diverse asset to any team.