David Boon, with over 30 years of expertise in the marketing and communication field, has left a remarkable impact on the industry. With 11 years of experience working with an international FMCG company and another 20 years spent at a leading licensing and sponsorship marketing agency, he proved his worth as a traditional marketer with a keen understanding of contemporary marketing challenges. David has worked in South Africa, Mauritius, Kenya, China, Zambia, Malawi, Tanzania, Uganda, Rwanda, Nigeria, Ghana, Mozambique, Senegal, and DRC.

Throughout his career, he dedicated his efforts to the development of experiential marketing as a discipline, introducing innovative tools like the Sixth Sense Marketing tool and the Brand Experience strategic tool to help personalize and emotionalize mass communication. David's field of specialty includes strategic consulting, brand activation, retail marketing, project management, sponsorship marketing, social marketing, roadshows, ladies clubs, event marketing, sales promotions, digital marketing, database marketing, branding & merchandising, media leveraging.

David holds a diploma in Marketing and Sales Management, Marketing, and a specialization in Face to Face Communications from the Technikon of Natal (Durban). Additionally, he completed his initial education at Estcourt High School, studying Grade 12 school subjects.

Currently serving as the Deputy CEO of EXP Group, he has previously held the position of Group CMO, Managing Director, General Manager for Beijing, and Country Manager for Kenya in various organizations. His passion for marketing, experiential marketing, and branding is unmatched, making him a vital resource for companies looking to create and execute unforgettable campaigns.