Goethe Institut Düsseldorf

The Language Academy, Fort Lauderdale (FL)

Lycée Blaise-Cendrars

Haute Ecole de gestion ARC

Digital Marketing Manager at DAVIDOFF

Basel, Basel-city, Switzerland

Responsible for the global digital communication strategy and corporate digital ecosystem of DAVIDOFF. Active player in the marketing department, supporting strategic projects, ATL/BTL activities, product developments, budgeting, campaign shootings, etc.

-  Definition and implementation of global corporate digital communication strategy (ATL/BTL, website, social media, PR, DEM, DAM).
-  Definition, implementation, monitoring, and optimization of digital campaigns for both corporate and in-house categories of products.
-  Participation in brand identity and repositioning project.
-  Creation of new corporate and digital guidelines.
-  Digital channels maintenance and hands-on collaboration with agencies.
-  Alignment of digital strategy with the brand's licensees (coffee, cognac, eyewear, fragrances).
-  Participation in the creative development and production of communication assets for both corporate and in-house categories of products.
-  Social media monitoring and digital intelligence.
-  E-commerce project lead (case study to implementation).

Key achievements:
-  Corporate website (<a href="http://zinodavidoff.com">zinodavidoff.com</a>) restyling and re-platforming leading to a year-to-year 200% traffic increase.
-  Set-up of the first e-commerce platform for DAVIDOFF. Case study, initial tests in the Swiss market, and roll-out plans for scaling internationally.
-  Participation in the development and relaunch of a new corporate identity.
-  Co-leading three key corporate campaigns and collaborating with the brand’s agencies for their international roll-out.
-  Creation of a trade marketing platform and DAM system, serving as basis for content exchange with external partners.
-  Drive the PR activities for in-house categories of products.

Zino Davidoff SA

Digital Marketing Manager

Reporting to the International Marketing Manager and responsible for the publication of new contents on corporate digital channels of DAVIDOFF.

-  Maintain the digital marketing editorial plan according to new product launches and content release from external partners.
-  Collect marketing plans from the brand's licensees and accordingly adapt corporate communication assets.
-  Liaise with external agencies for content optimization according to insights from local markets, web insights, and stakeholders.
-  Supervise content publication with external partners and agencies.
-  Be responsible for the publication of the new contents on DAVIDOFF's digital channels (website, social, newsletter, etc.).
-  Coordinate content translation in all target language.
-  Coordinate content production with external agencies and copywriters.

Online Content Coordinator

OSTERMANN.de

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THEKO GmbH

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CotonMusic

Head of Sponsorship

Saint-Blaise Watt Air Jump

Backstage management

Sectorial, competitive and internal analysis leading to the strategic repositioning of an industrial automation company.

MAP SA

Bachelor thesis in the industrial automation sector.

Head of Sponsorship and PR for the "Swisskite Club" and the "King of the Lake", a stop of the Swiss Kitesurf Championship.

Yannick Pittet