University of San Francisco

HELP University

Global Marketing Manager at GLAMGLOW

Los Angeles, California, United States

Manage core and promotional programs through strategy, development and execution. Includes creating strategy decks and concept briefs, managing cost of goods, pricing strategy, direction for quality formula, packaging and creative, competitive research and determining value proposition.

GLAMGLOW

Manager, Global Marketing

- Manage Limited Life programs including collaborations, Holiday and retailer exclusive sets from strategy, development and execution. Includes managing cost of goods, pricing, providing direction for quality packaging, competitive research and value proposition.
-  Lead the press sample process with development teams to ensure quality press samples are available to commercial teams to support launches
-  Manage the collateral process to ensure quality assets and tools are available to support launches and business needs

Assistant Manager, Global Product Marketing

Associate, Global Marketing

- Lead and optimize the collateral process and deliver critical materials to all markets worldwide. Includes identifying key needs per season, developing collateral support to new launches, managing and negotiating costs, and coordinating with cross-functional teams to ensure proper delivery of goods.
-  Manage the press sample process to ensure high quality press samples are delivered prior to each season to support major launches. Supervise the entire process from press sample development to delivery.
-  Research and analyze performance of select categories. Strategize how to improve launches and increase sales.
-  Legal liaison between Smashbox and corporate legal team.
-  Perform pricing analysis to support Smashbox pricing forum and competitiveness in the market. Prepare and manage pricing documents to set up North America pricing.
-  Manage and pull NPD reports for the team. Create monthly reports and analyze performances within market.
-  Manage translation needs for all copy, including primary and secondary artwork needs.
-  Manage North America retailer requests for assets including needs for products, copy, ad review and visual needs. Create and manage product retailer forms to setup Smashbox products in retailer systems.
-  Create and design high quality sell sheets that are used for training, educational, sales and press purposes.
-  Support Vice President of Global Marketing with daily needs including managing documents, schedule, travels and expenses.
-  Manage and prepare high quality products/comps for all key retailer meetings, ELC meetings, International meetings, Sales meetings, Creative photo shoots and video shoots.

Smashbox Cosmetics

Administrator, Global Brand Marketing

- Managed Smashbox Marketing Hierarchy and SAP global categorization data for the Estee Lauder Financial Categorization team.
-  Supported the Asia Task Force with market insight, research and product concepts. Prepared and managed Asia product initiation forms and shared product information including COGs with cross-functional teams.
-  Managed the discontinuation list. Reviewed and consolidated margin analysis (sell-in and sell-thru) to summarize product performance.
-  Created and managed business performance documents. Ran margin analysis reports to track business performance and cost of good margins.
-  Managed rough comp and press sample process. Worked closely with cross-functional teams on timeline to provide products for shoots, retailer and meeting needs.
-  Managed North America retailer requests, including requests from Canada for asset needs - products, samples and visual needs.
-  Worked closely with the Creative team to determine carton artwork.

Coordinator, Global Marketing

- Assisted in creating and managing the global lineup which included cost of goods, standard costs, global srps, country of origins, upc and ELC codes, product details and global skus.
-  Worked with global marketing manager to provide cost of goods, standard costs and BAP costs for new launches and review the values on seasonal snapshot. Assisted in calculating and determining the value of products.
-  Managed Marketing, Merchandising, and International timelines for creative, legal, and translation requests.
-  Conducted competitive research and performed thorough market research and analysis for global trends, innovation and collections, including running reports through NPD.
-  Brainstormed key concepts and ideas, names for products and assortment. Created mood boards.
-  Created and analyzed business review per season to track Smashbox performance.
-  Prepared presentation materials prior to retailer meetings, including marketing decks and product comps.
-  Worked closely with Public Relations team on product requests.

Intern, Global Marketing

- Assisted Marketing Professor to create and introduce a new multi-cultural marketing major.
-  Researched and analyzed articles regarding retro-acculturation.
-  Hosted one-on-one interviews with research candidates to better understand their background and perceptions regarding the subject.
-  Recorded and analyzed important research findings to be accessible for further research and development.
-  Managed key research materials and organized relevant data.
-  Assisted marketing professor on assigned projects and daily tasks.

Marketing Research Assistant

- Shadowed Brand manager in day-to-day tasks.
-  Managed customer database for marketing loyalty programs.
-  Organized collateral files, sales reports, and consumer data.
-  Prepared teams for corporate meetings.

Bobbi Brown Cosmetics

Assistant to Brand Manager, Corporate Offices

- Promoted Clinique’s 3-in-1 simple 3 Step Skincare, the brand’s most notable product 3-Step System.
-  Managed Clinique’s grass root marketing campaigns, and generated the public’s interest towards new launches.
-  Conducted market research via interviews. Collected and used this data for new marketing campaigns.

Clinique

Brand Ambassador

- Maintained customer relations and managed customer information and data.
-  Managed and compiled business data and documents.
-  Assisted  in various daily projects assigned by brand managers.
-  Worked in customer service to resolve customer issues, questions, and complains.

Noelle Kot