Samantha Kwan is a seasoned marketer with a passion for creating consumer impact and driving change. With a wealth of experience in advertising, brand management, and marketing strategy in the Asia Pacific region, she has worked with notable brands like Facebook, Unilever, and ofo. Samantha holds a Bachelor of Science in Economics with a specialization in Marketing from Singapore Management University and has completed courses in Economics and Business at Universitat Pompeu Fabra.

At Facebook, Samantha has held several roles, including Global SMB Marketing Manager and Regional Brand Programs Manager for APAC. In these positions, she oversaw lead generation and brand strategy for global businesses and spearheaded regional marketing initiatives.

Prior to her time at Facebook, Samantha worked at ofo, Unilever International, and FutureBrand Asia-Pacific in a variety of marketing and branding roles. She has also worked as a teaching assistant at Singapore Management University.

Samantha's entrepreneurial spirit and focus on impacting consumers creatively, make her a valuable addition to any team in the marketing industry.