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<a href="https://www.businesswire.com/news/home/20110608005719/en/Research-and-Markets-Partnership-Marketing-How-to-Grow-Your-Business-and-Transform-Your-Brand-Through-Smart-Collaboration" target="_blank">Research and Markets: Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration</a>&nbsp;&nbsp;<font color="#6f6f6f">Business Wire</font>

Research and Markets: Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration - Business Wire

Harvard Business School Online

McGill University

Concordia University

University of Toronto

Global Product Partnerships & Corporate Development @ Indeed / Ex-Google, Ex-Wealthsimple, Highline Beta Fund LP, Published Author (Wiley)

Toronto, Ontario, Canada

Indeed.com

Head of Product Partnerships / Corporate Development, Global

Otis AI

Investor + Advisor

Volley

Moselle

Advisor to the CEO on business development and Corp partnerships. Early investor in the Highline BETA Corp. LP in the Highline BETA Fund.

Highline BETA

LP in Highland Beta Investment Fund / Advisor to Startup Portfolio

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level.
Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept.

A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less.

Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.

Wiley

Author & Subject Matter Expert - "Partnership Marketing"

Currently leading Business Development for Google in Canada (Americas) on product integrations in the Shopping, Payments, POS, Legal and Restaurant verticals. Our partners leverage the power of Google Solutions [Ads, Google Business Profile, Workspace, Platforms, Cloud] by co-creating with us to deliver incremental value for their SMB customers. We help to digitally transform and grow SMBs through a variety of partnership programs and we do that in several ways including Tech Integrations, Two-Tier Enterprise Distribution and Co-Marketing.

Google

Principal, New Business Development: Product Integrations, Americas

Was the partner development lead for the Wealthsimple retail (B2C) business. Developed partnerships across several verticals including FinTech, Telco, Loyalty, and Publishing. Some partners include KOHO, H&R Block Canada, Fido/Rogers, Virgin Mobile, CPA Ontario, Loyalty One (Air Miles), Sezzle, and Steady.

Wealthsimple

Director, Global Strategic Partnerships / Growth

Employee #1. Was the Business Development Lead for ‘accelerator and incubator program’ adoption within large corporates like AB InBev, RBC, and Morneau Shepell. Helping companies solve their key innovation challenges by co-creating new ventures through lean startup methods and practices. Responsible for B2B marketing and promotion through events, digital content, and social selling.

Head of Corporate Partnerships

Worked very closely with Co-Founders on developing Partnerships with leading organizations to drive adoption of their Toolkits. Co-creator of Partner Marketing Tools and Templates. Developed multiple partnership deals including those with Vistage, Lorman, and IFC.

Demand Metric Research Corporation

Partner Marketing Lead (under Geyser Marketing Group)

Lead Agency/Consultant on SMB Product Partnerships for North America with several verticals including Financial Services, Retail, Domain Registrars, Small Business Services and Digital Platforms.

Partner Development Lead,  SMB Co-Marketing (under Geyser Marketing Group)

Lead Agency/Consultant on developing marketing partnerships with consumer brands to drive new subscribers to a portfolio of media publications including Chatelaine, Today's Parent, Sportsnet, and Texture. Developed several leading partner programs with consumer brands and retailers like Canadian Tire, Roots, New Balance, The Beer Store, Flight Centre and Cheerios.

Rogers Communications

Strategic Partnerships Lead (under Geyser Marketing Group)

Developed the Strategy and Program to create a new Marketplace that facilitates interaction and transactions between NASDAQ Member Companies, sales of products from NASDAQ’s sister companies and referral partnerships to add value to the existing NASDAQ proposition and generate revenue for NASDAQ. Leveraged existing relationships with Leaders of companies to increase member lifetime value and communicate the program benefits to potential ‘IPO’ companies in an effort to grow the existing NASDAQ member base.

Nasdaq

Lead Project Consultant - NASDAQ Shop Advantage (under Geyser Marketing Group)

Developed Partnership Strategy to launch new 3rd party customer acquisition channels and facilitated deals with Telus, Aflac, and Visa to drive new customers to both the Canadian and US e-commerce web properties.

Clearly

Business Development & Strategic Partnerships (under Geyser Marketing Group)

Prospecting, pitching, negotiation, and closure of all new business. Developed the strategy, design, and program delivery for a series of consulting engagements to over 60 companies including Google, NASDAQ, and Rogers. Facilitated over 200 deals to support innovation and growth for corporate customers.

Geyser Marketing Group

Founder & VP of Business Development

Full P&L responsibility for all partner channels including key vertical categories like OEM (Dell, HP), Retail (Walmart), Travel (Thomas Cook), and Financial Services (Barclays) as well as the management and development of a team of 7 direct reports. Accountability and Collaboration with cross functional business units. Added over 1 Million subscribers.

Head of Partner Marketing

Employee #8 in a VC Funded startup. Developed the partner network and revenue channels through partnerships with over 100 co-branded websites. Built, developed, and managed a team of 5 direct reports (business development managers/account coordinators).

Ron Kunitzky

Ron Kunitzky