Katie Eyton, a renowned digital marketing technologist, is dedicated to crafting and executing strategic data-driven campaigns that drive brand awareness and boost profitability. With over a decade of experience in the field, she has held several key positions, including Chief Ethics and Compliance Officer at Omnicom Media Group UK, Head of Data and Technology Strategy at Annalect, and Executive Director of Head of Operations at Manning Gottlieb OMD.
At the University of Reading, she earned a BA degree in English, cementing her formidable writing skills that she brings to every campaign. Working with Annalect UK as the Head of Data and Technology Strategy, Katie leveraged her extensive background and keen insight into digital advertising analytics, privacy, and data ethics, to provide bespoke ad solutions to clients. She also effectively spearheaded the development, execution, and optimization of comprehensive data-driven solutions for advertisers, emphasizing privacy and ethical considerations.
Throughout her career, Katie's main focus has also been on direct response, search campaigns (SEO and PPC), ad exchanges and demand-side platforms (DSPs), data management platforms (DMPs), ad serving, and operation management, besides general management tasks. Her acumen and leadership have been unmatched in the industry, as evidenced by her contributions to the digital media company, Manning Gottlieb OMD.