Matt Scharf is an accomplished digital marketing professional with extensive experience in managing broad digital marketing programs across global advertisers. With expertise in programmatic media, viewability, DSPs, DMPs, and digital media attribution, he is a qualified expert in ad tech platform enablement, product development, digital media measurement, analytics, data visualization, SQL, Hadoop, department leadership and development, team management, training, staffing, campaign implementation and optimization. Matt has worked with diverse industries such as finance, retail, software, mobile, travel, beverage, and gaming. He is a Speaker and published writer as well as a digital enthusiast. Matt graduated with a degree in Economics from the University of Washington. He currently serves as Director, Integrated Marketing Analytics at Adobe, where he previously held roles as Group Manager, Senior Manager and Manager of Integrated Marketing Analytics and Display Media Operations & Analytics. Previously, he has held senior positions as Analytic Manager, Decision Sciences, Senior Analyst, Decision Sciences, and Senior Account Manager at Universal McCann and Razorfish. Matt is also a former Housing Coordinator at CRG Events.