San Diego State University

Leland High School

VP & Regional Sales Manager (Western US) in EdTech  -  CNAA Co-Founder

-Go to market
-Strategic planning
-Fan product
-Sales

Hudl

Market Director

Schoolfundr is a free, simple way to raise money. It’s built for teachers, coaches, and parents — so you can spend time on students, not on fundraising.

Schoolfundr empowers school communities to achieve their goals. It offers free fundraising tools that simplify the process and save time and resources for teachers, coaches, and parents.

Schoolfundr

Strategic Advisor

OM Surgical Solutions supports spine surgeons, providing best in class device and case support. OM specializes in Spine Cancer pathologies.

Om Surgical Solutions LLC

Contentz LLC helps organizations convert leads into revenue with a combination of automated and human touch point techniques.  Contentz supports partners in EdTech, Electronics Manufacturing (EMS) and medical device industries.

Contentz developed www.leagueprints.com and www.prepmo.com - services dedicated to monetizing youth, high school and amateur events and organizations through internet marketing and channel partnerships.  In addition, Contentz supports brands with consulting services.

●	Sold PrepMo to market leader Huddle Tickets (GoFan) in 2017.
●	Effectively managing all aspects of the business from product development, sales, product marketing, automated CRM marketing and administration, channel marketing / partnerships, and execution; managing a team of 20.
●	Built both an flexible international and domestic vendor network to fulfill manufacturing, software development and customer service for clients.
●	Grew client photographer network from 25 freelancers to more than 500
●	Grew client media site to more than 11M page views per month 90 day engagement.
●	Developed regional corporate sponsorship packages for integration with client web properties, resulting in $500,000 in recurring, annual sponsorship value.

Contentz LLC

Founder / CEO

Digital event programs and yearbooks are powerful! Everybody loves a traditional media guide or game program. Getting that content on social media allows schools, teams and leagues to reward sponsors with engagement, while simultaneously creating commemoratives for participants and the greater community. 

Partner with play1 to make sponsor sales easy and profitable for your teams! Automate outreach, save order history and build your contributor network to engage and delight your local community.

Play1 is driven by AI, Custom Solutions and Heart!

Play1 Media

Chief Executive Officer

GoFan is the leading SAAS Solution for School & Association Event Sales

-accounted for more than $20M sales
-secured 6 year agreement with state
-managed market with >1,000 schools

GoFan

VP & Regional Sales Manager (Western US)

The mission at CNAA is to represent the voice of Catholic Educational Athletics in local, regional and national governing bodies. CNAA also provides a platform for professional development including education, training and peer forums, as well as buying opportunities created by our collective bargaining power.

●	400+ Engaged Catholic High School Athletic Administrators
●	Bi-Weekly Zoom calls featuring athletic administrators from around the country
●	Sponsor partners include: AstroTurf, Eastbay, RepU, Nike, NFHS Network, CBS Maxpreps & More

Catholic National Athletic Association (CNAA)

Co-Founder

The leader in high school event tickets & marketing.
●	Grew market 100% year over year consecutively, resulting in recurring revenue 10x cost
●	Sold more than 300 new accounts on campus
●	Won exclusive media rights agreements in 10 associations
●	Managed region overseeing outside sales, customer service & marketing
●	Managed client / account transition from PrepMo to acquiring Huddle Tickets (GoFan)
●	Managed international development team (Python/Django) building designated seating module
●	Implemented customer service model based on ticketing system and International support team
●	Implemented sell out management model, limiting inventory and expanding on SAAS portal features
●	Managed channel marketing relationships driving traffic and sales to platform

Huddle Inc.

VP West Coast Operations

PrepMo is the Pioneer in Digital Ticket Sales for High Schools, developed as a Python/Django based SAAS solution for school event management.

●	Acquired by Huddle Tickets in 2017, after gaining 25,000 paying customers and strategic accounts across the US.
●	Recruited and managed global development team to build MVP and launch, leveraging Python/Django and Bootstrap to deliver web based and Android mobile product
●	Recruited and managed domestic team for production versions of product
●	Created API design to automate re-marketing based on SQL and user preferences
●	Designed regional sponsorship integration resulting in $500,000 recurring revenue value on digital properties within PrepMo platform.

PrepMo

●	Collaborated with the CEO in creating a demand for the product / service in the market which generated a 900% lift in the company’s customer base and daily transactions per location
●	Conducted trade shows; launched a partnership by supporting a campaign with TD Boston Garden to offer mobile concession ordering at events (Boston Bruins, Boston Celtics); and launched a Hyperlocal Network by developing an outreach campaign to reach 100% of local businesses and presented BuyFi in Campbell, California.
●	Administered Event Promotions by managing relationships with city festivals and media to promote BuyFi at Campbell's Oktoberfest & Boogie on the Bayou.
●	Designed screens to enhance live product with UX/UI changes, and developed videos from concept to script, and production management to vendors.
●	Successfully developed a standardized suite of in-store promotional collateral to provide for new customers during on-board.

BuyFi

Business Development Manager

●	Led the development and launch of news reporting network for California state-wide recruiting coverage in high schools and effectively managed a peak of 2,000 paying subscribers on the site.
●	Managed social media presence, on-site message boards, and editorial calendar.
●	Created partnerships with advertisers,  supporting content features, and promoted the site to schools and content partners using various channel marketing strategies to drive growth and customer engagement.

Yahoo

Publisher/Site Manager

● Exceeded quarterly sales quota by 100%
● Targeted C-level executives at Seed stage and Series A
● Managed outbound sales and customer service for Award Winning small-mid-sized target online marketing firm.
● Conceived web applications that extended customer branding and simplified processes
● Targeted early stage start-ups

Baytech Web Solutions

Senior Web Consultant

● Established and managed new accounts in display advertising at Times Media Inc.
● Designed revenue generating ad campaigns for clients.
● Provided market consulting services

Times Media, INC

Account Executive

● Covered lifestyle, entertainment, current events, sports and business. 
● Interviews included San Jose Mayor Chuck Reed and world champion football coach Bill Walsh.
● Developed 'On My Bookshelf,' a weekly column detailing the life of a community member in relation to a book they read.
● Photography nominated for CNPA awards

Justin Petersen