Natalia Echeverria is an accomplished professional with a strong educational background in business and marketing. She has studied Coach Ejecutivo (accredited by ICF) at Escuela Europea de Coaching, Licenciatura en Administración y Dirección de Empresas with a specialization in Marketing at Northeastern University, Programa EPSCI in Administración y gestión de empresas at ESSEC Business School, and Licenciatura en Ciencias Empresariales Internacionales with a focus on Marketing at Universidad Pontificia Comillas. Natalia has held key positions in renowned organizations, currently serving as the Chief Marketing & Digital Officer (CMO) at McDonald's. Previously, she was the DIRECTORA DE MARKETING Y COMUNICACIÓN at McDonald's, MARKETING DIRECTOR- GARNIER SPAIN at L'Oréal, REGIONAL MARKETING DIRECTOR - MAKE UP LATIN AMERICA at L'Oréal, GLOBAL MARKETING DIRECTOR at L'Oréal, MARKETING MANAGER at L'Oréal, and BRAND MANAGER at L'Oréal.