Azusa Pacific University

Westmont College

Organizational Transformation Leadership

Beaverton, Oregon, United States

Culture : Strategy : ExecutionA collaborative consultancy focused on maximizing individual and organizational potential. Providing internal to external brand development through operational effectiveness, intelligent marketing and cultural enhancement. Delivering results in real time, not reports to be read some time. Synergizing leadership (art) and management (science) for small to midsize businesses, educational institutions, nonprofit organizations and city government.Utilizing a process of acclimation, assessment and assimilation in interim or fractional leadership roles. Delivering plans that are approachable, affordable and actionable. Providing holistic leadership while managing day to day operations. Effectively integrating execution with mission, strategy with vision, and culture with values. Taking organizations from busy to productive to profitable. Creating better brands through organizational design. Maximizing revenue generation by increasing performance and profitability. Unleashing the potential of diverse constituent, multiple bottom-line driven environments, including: blue collar manufacturing and white-collar service industries, high tech innovators and higher education institutions.Sharing the truth (assessment) with compassion (strategic direction and tactical support) for CEOs, Presidents, Owners, Executive Directors, Heads of Schools, Government Officials, and Board Chairs. Facilitating teambuilding within the C-suite, administrative and board leadership.

Richard Kenneth Johnsen Company (RKJ Co.)

Owner

- Restructuring Organizational Leadership• Reconstituting Board and Composition• Renovating Academic Programs• Recreating Community Culture• Revitalizing Revenue Streams• Revamping Business Model• Refreshing 60-year Brand• Results:Tacoma Baptist Schools has been named 2020 Best of the South Sound by South Sound Magazine.TBS is celebrating 60 years of partnering with parents, serving students and supporting the church by developing disciples of Jesus and leaders in the community to engage the culture for the Kingdom.

Tacoma Baptist Schools

Interim Executive Director & Strategic Advisor to the Board of Directors (RKJCo.)

Delivering results.Define or refine your brand message and methods for topline impact and bottom line results.The Marketing and Innovation Laboratory (MAIL) focuses on the two essential business functions that produce results and turns income streams into revenue rivers.First-class MAIL services are provided via embedded, interim and/or fractional leadership roles. The MAIL is delivered through an organizational "plug and play" or "come alongside" model.The MAIL system takes you from wondering about next steps to executing on the next 3-5 steps. The MAIL sends your enterprise from where you are (surviving) to where you want to be (thriving).

Founder of MAIL (Coming Soon)

Our goal is your success.BrandNew Consulting (BNC) is a collaborative partnership with over 40 years of success helping organizations launch or renew. BNC provides best practice expertise in organizational development and creative services resulting in superior outcomes.We engage holistically through strategic planning for vision casting, operational optimization for revenue growth, written and visual messaging for identity cohesion, social and electronic media for reach, and print and digital integration for brand coherence. As a virtual agency, BNC provides best in class services from dynamic teams of highly skilled associates. We are nimble and scalable. Without overhead costs or administrative expenses, BNC operates at a fraction of the fees of traditional, brick and mortar firms.We operate as strategic partners, aligning with the mission of our clients to help identify existing strengths, synergize internal resources and catalyze desired outcomes. We are passionate about doing meaningful work. BNC serves mission-driven organizations and values-based businesses, institutions of higher education and K-12 private schools, city governments and association agencies.An example of our process and outcomes:BNC effectively weaves the three foundational strands of educational business - enrollment services, advancement platforms and marketing communications - into a strong braided brand and sustainable revenue rope. This results in increased admissions and retention, enhanced development and fundraising efforts, and mutually beneficial constituent engagement and community relations.Clients served:• Great Northern University, Spokane, WA: Strategic Planning Session for Launch - preparation (board), prioritization (infrastructure and communications) and positioning (market sensitivity).• Genesis Institute, Spokane, WA: Strategic planning, leadership transition, board and organizational assessment

Chief Strategist for Brand New Consulting (Soft Launch)

Transformational Leader : Organizational Architect : Brand Alchemist : Revenue Accelerator : Operational Engineer : Marketing Sherpa : Culture Whisperer : Corporate Catalyst : Nonprofit EMT Clients served (Featured clients listed separately below):• Willow International, Orange, CA: Board development and strategic planning• Northwest Christian Schools, Spokane, WA: Board coaching, communications, operational strategy• Multnomah University, Portland, OR: Comprehensive institutional brand assessment• OneAccord Nonproft, Kirkland, WA: Managing Principal (See below for additional details)• National Network of Schools in Partnership, Baltimore, MD: National brand identity• Peterson Ray & Co., Dallas, TX: Educational brand strategist• Wingspan Partnerships, Napa, CA: Brand development • Border Collie Bird Patrol, Laguna Hills, CA: Brand, website and business plan• The Evergreen State College, Olympia, WA: Integrated marketing communication

RKJ Co. Valued Client List

In a fractional role, beginning with a campus-wide assessment, facilitated and implemented the following key internal and external brand initiatives:• Evaluated and exited ineffective vendors; onboarded local data and national design firms as strategic partners with an integrated execution platform• Developed a concentric SM strategy engaging cabinet leadership and campus directors, while harnessing and enhancing LinkedIn positioning for broader constituent reach• Refreshed current website for more timely, relevant and prioritized communication• Re-established style guide and graphic standards, introduced departmental account liaisons, established order entry interface with cloud-based project management tools and protocols• Proposed hiring and onboarding processes for cross-departmental training and comprehensive campus acclimation - creating efficiencies by intentionally accelerating collegial engagement • Introduced external experts in the areas of design and technology• Revised athletic identity to commemorate 20 years of intercollegiate athletics with a more contemporary, professional image• Accentuated accolades and national, regional and local awards and recognitions, along with affiliations, accreditations and association memberships• Bolstered the culturally relevant published content of the faculty as aligned with the core values of the university • Ensured Spanish language pages for admissions and financial aid services on Oregon’s only Hispanic Serving Institution’s website• Re-introduced alumni magazine, The Experience, as a bi-annual institutional positioning publication in anticipation of the current president’s decade of service, 80-year acknowledgment of the first graduating class and recognition of 60 years as Warner Pacific• Launch of a new website based on brand building via storytelling and selling via sharing results and purposeful positioning of programs

Warner Pacific University

Institutional Brand Strategist (RKJ Co.)

- Board Development and Administrative Leadership Coaching • Communication Infrastructure and Marketing Platforms• Project Implementation and Process Management• Organizational Design and Operational Execution• Website Architecture, Art Direction and SEO Merged Concordia Lutheran Schools and Mount Rainier Lutheran High School to create Puget Sound Lutheran Schools (now CCA)Provided strategic direction and day to day operational support for all aspects of an early learning, K-8 and high school educational enterprise. Stabilized then grew enrollment and transformed the culture. Created a Joint Operating Structure, consolidated administrative leadership, appointed directors, initiated cross-functional departments and developed educational business units (EBU's).Introduced the 20/20 Vision, a five-year strategic plan, unifying two administrations and boards, enhancing internal and external communications, establishing a regional brand identity, bolstering development, increasing enrollment and co-locating to a shared campus by the year 2020.Implemented a Joint Management Team of board representatives, facilitated the creation of a Joint Operating Agreement, codified the school’s operations as a singular entity.Established a Volunteer Leadership Team, combined two parent booster groups, introduced a three-pronged fundraising, public relations and community building campaign; rebooted seasonal signature events and utilized tiered sponsor procurement. Refined policies and procedures. Defined processes and protocols. Including: personnel matters, student discipline issues, recruitment and retention strategies, budgetary oversight, introduced courses, sports teams and summer programs, updated curriculum, college planning, IT infrastructure, vendor relations, compensation and benefits adjustments, hiring practices, physical plant enhancements, tuition, fees and scholarship policies, accounts receivable, international students and international trip programs.

Concordia Christian Academy

Interim Director of Operations & Advisor to the Board of Directors (RKJ Co.)

In a fractional leadership role and resource challenged environment:• Established an integrated stakeholder Task Team Leadership group including: board, administration, faculty, staff, student, parent, alumni, church and business representatives• Developed an actionable 3-year Strategic Plan focused on enrollment, marketing and communications, and development initiatives • Catalyzed the creation of faith and purpose statements based on mission, vision and values• Implemented an enrollment services model with admissions and retention functions• Delivered a comprehensive organizational assessment with key recommendations• Provided the athletic department with a functional framework and infrastructure• Enhanced campus-wide communication and encouraged collegial collaboration• Facilitated communitywide Vision Committee meetings and discovery process• Restructured the business office for efficiency and enhanced customer service• Initiated cultural self-awareness and effects on public perception

Interim Executive Director of Institutional Advancement (OA NP)

OneAccord Nonprofit (OA NP) brings together the individual talents and collective expertise of a wide range of highly experienced nonprofit senior executives. OA NP Principals come alongside boards and executive staff to help clarify strategies and strengthen leadership in order to fulfill mission and vision objectives based on organizational core values. • Created a cohesive team. Refined operational platform. Increased income 50% generating 40% of total corporate revenue.• Repurposed messaging. Repackaged and expanded nonprofit service offering. Repositioned and grew market presence.• Led organizational rebrand and website redesign. Differentiated business units. Increased public relations efforts and enhanced social media involvement.

OneAccord (RKJ Co.)

Managing Principal

Through peer partnerships emphasizing truth and compassion, OneAccord Nonprofit (OA NP) helps organizations doing good for their communities and throughout the world do more...better!Clients Served (Featured clients are listed separately):• Chris Elliott Fund/End Brain Cancer Initiative, Redmond, WA: Restructured organization for enhanced board engagement and greater operational effectiveness and efficiencies. Rebranded identity and website for increased communications and development efforts.• Nonprofit Assistance Center, Seattle, WA: Executive committee board coaching• Atlantic Street Center, Seattle, WA:  Board development coaching • Chinese Information and Service Center, Seattle, WA: Executive Director and board coaching

OA NP Client List

Marketing consultant for the University of Oregon, School of Journalism and Communication, at the Turnbull Center in Portland.• Developed a new visual brand identity for print publications, print media and digital advertising • Promoted academic programs and community events via print, broadcast and digital media• Acted as a liaison with the media, journalists, and strategic communication professionals

University of Oregon

Marketing Consultant (RKJ Co.)

Marketing communications strategist and organizational transition coach for the University of Oregon, Lundquist College of Business, Portland portal and home of the Oregon Executive MBA.• Effectively and efficiently managed the visual identity transition for the OBI with the UO including signage and display art, web and print collateral, and advertising messaging• Delivered business plans, go to market and channel strategies for OEMBA and OEE programs via regional publications, public relations and business event programming • Created brand awareness campaign and enhanced admissions process which generated record inquiries and applications for the OEMBA• Executed identity formation, initiated program development and  provided team leadership

University of Oregon - Charles H. Lundquist College of Business

Rebranding Consultant and Transition Coach (RKJ Co.)

As an embedded consultant, initiated the first citywide internal communications architecture and developed a comprehensive integrated marketing plan for Oregon's fifth largest city and Washington County's economic engine.• Conducted a comprehensive organizational assessment of key city leaders, administrators and external stakeholders while concurrently performing a citywide communications audit • Delivered ten critical recommendations for the COH to enhance internal communication among 14 departments, and more effectively promote and position the city with its constituentsThe COH has followed the significant organizational restructuring suggestions and began implementing the key marketing and communications recommendations

City of Hillsboro

Communications and Marketing Strategist (RKJ Co.)

Facilitated and implemented innovative school-wide marketing communications strategies, including admissions, advancement and alumni. Initiated actionable operational systems and developed dynamic organizational structure to support the strategy.Key elements included:• Assessment, alignment, and articulation of mission for primary, secondary and tertiary messaging• Established centralized, comprehensive, collaborative communications process and infrastructure• Communications audit, web redesign, print design counsel - including publishing the first, and CASE award-winning, school magazine• Constituent and public relations strategy for new Head of School and Middle School Director

The Pegasus School

Integrated Marketing and Communications Consultant (RKJ Co.)

- Implemented recruitment and retention strategies based on predictive model for admission and financial aid - increasing inquiries, applications, acceptances and yield from desired demographic/geographic target markets - enhancing community composition and accomplishing diversity initiatives• Facilitated the planning, promotion and public relations for Jenna Bush and Wendy Mogel speaking engagements, Peter V. Ueberroth gymnasium dedication, and Head of School transition activities - boosting media coverage and exceeding attendance projections• Redesigned website homepage improving navigation  - enhancing communication with key constituents regarding news, events and information; and created vanity domains and landing pages for integration with print material• Created marketing and communications department  - synthesizing website management, public relations, advertising, and publications - minimizing redundancy of effort and streamlining processes from concept to delivery• Developed marketing and communications strategies  - incorporating enrollment and development initiatives - expanding prospect generation for admission and fundraising efforts• Established enrollment services model integrating admission, financial aid, and retention - improving interdepartmental communication and functionalityActivities:United States Tennis Association (USTA) – NTRP 4.5

Sage Hill School

Director of Enrollment and Marketing

St. George’s University Centre for Advancing International ManagementSt. Georges, Grenada, WI• Managerial Communications (BUSI 845) 2010• Leadership Communications (BUSI 812) 2008Warner Pacific College Adult Degree ProgramPortland, OR• Marketing Management (BUS 340) 2009George Fox School of ManagementGeorge Fox University, Newberg, OR • Marketing Communications and Strategy - Senior Capstone (BUSN 420) 2004 – 2007• Marketing: An Introduction (BUSN 340) 2004 – 2007

St. George's University, Warner Pacific College, George Fox University

Adjunct Professor: Business Management / Marketing Communications

University Rebrand Initiative• Developed comprehensive, integrated institutional brand campaign - resulting in new visual identity, signature package and signage, suite of undergraduate and graduate admissions materials, website redesign, athletic logos and recruitment kits, development tools, and published the first university magazine and President's Report• Successfully merged marketing and communications functions; effectively led professional staff of writing and editing, graphic design, public relations, sports information and web development departments, including student employees and internship program• Created a web-centric operational and procedural guidelines program - incorporating institutional style guide and graphic standards manual with client interface order placement and job tracking functionality - increasing workflow efficiencies and enhancing customer service• Implemented public relations strategies for diversity initiatives, community outreach and tsunami relief effort - increasing awareness, boosting attendance and raising funds for each campaign - including a baseball national championship celebration incorporating the local community, print and broadcast media and Oregon Governor Ted Kulongoski • Collaborated with the city of Newberg, developing seasonal banners for display on major thoroughfare - resulting in promotion of the university through a motto adopted by the city to hundreds of thousands of motorists annually • Initiated a web survey for logo development involving over 5000 constituents - ensuring comprehensive collaborative communication process and consensus driven outcomes• Exceeded projected yield ratios by 14% through innovative marketing strategies - leading to accelerated growth and largest enrollment in school history• Received unprecedented regional and national award recognition for publications and public relationsActivities:Seattle to Portland (STP) Bike Ride – 14 hoursPortland Marathon – 3:33

George Fox University

Executive Director of Marketing and Communications / Adjunct Professor - School of Management

- Bench and floor coach, academic eligibility coordinator, athletic residence assistant• Implemented marketing initiatives - including Kick-off Pep Rally and 6th Man Club• Heightened awareness of programs on campus and in the community • Increased home attendance 12% despite a losing record

San Jose State University

Assistant Coach: Director of Operations and Promotions of Men's Basketball

- Created marketing strategy, collateral materials, rebranded product offering to target markets• Provided leadership to national sales team for publicly held internet-based IT service launch• Implemented prospect tracking and client management database for national sales team

DynTek (Formerly TekInsight.com)

Director of Marketing and Sales

- Created a recurring prospective client pipeline via customer relationship management (CRM)• Increased departmental efficiency and communication with support staff and faculty• Cultivated western region target markets based on demographic research • Enhanced existing regional constituent relations via event programming• Implemented comprehensive marketing campaign and sales strategies• Increased overall student enrollment 12%, incoming freshman 30%• Centralized communication and data management tracking system• Exceeded budgeted enrollment projections • Reestablished collegiate athletic programs (NAIA) and developed fundraising booster clubActivities:Bicycled PCH solo Canada to Mexico – 17 days (12 gears, pre-GPS, pre-smart phones)

Warner Pacific College

Director of Admissions and Financial Aid / Assistant Director of Athletics

- Enhanced plant productivity resulting in 50% reduction of delivery time for custom products• Achieved corporate best employee incentive payouts based on time, quality and materials• Successfully supervised multi-departmental team with12 direct reports and 95 employees • Increased sales, improved production quality measures, decreased error ratios every year• Effectively managed operating budgets of $7.5M and $3.5M in respective locations• Managed diverse product lines and differing market demands in two states• Implemented customer relationship management (CRM) campaigns • Increased throughput, reduced staff and decreased overtime• Increased sales $1M in three years resulting in promotion• Developed the company’s most profitable product line• Relocated, reorganized and redesigned facilities• Exceeded budgeted profit margin by over 10% • Facilitated corporate marketing committees Activities:Hood to Coast Relay – 2X

Sterling Business Forms

Division Manager / General Manager

- Developed marketing strategies and promotional campaigns for national volleyball programs• Incentivized professional athletes based on national print and broadcast media coverage• Negotiated corporate financial sponsorship and product endorsement packages • Executive Director of Newport Beach Volleyball Club (USVBA)• Assistant Varsity/Head JV coach of boy's basketball (CVC)Activities:Los Angeles Marathon – 3:58 (DNT) Bicycled solo Los Angeles to New York – 26 days (10 gears, pre-GPS, pre-smart phones)

The Sports Syndicate (Formely McClellan Sports Management Group)

Athlete Representation / Event Management and Promotion

- Demonstrated proficiency in sales resulting in promotion to agency marketing position• Formulated marketing strategy for company and developed corporate identity system• Head Waiter – The Fisherman’s Restaurant• Youth Director (SCFBC)Activities: United States Volleyball Association (USVBA) – Killer BCalifornia Beach Volleyball Association (CBVA) – Charter Member

Boswell Insurance Agency, Agents and Brokers, Inc.

Marketing Director / Account Executive

- Substantiated increase in enrollment with highest yield percentages among colleagues• Surpassed recruitment goals and outperformed industry standards resulting in promotion• Developed local, regional and national recruitment markets and created staff training materials

Rick Johnsen