Kansas State University

Making Google search results better one query at a time with SEO and content.

Dallas, Texas

Drive organic search visitors to the world’s largest collectibles auction website with search engine optimization. -Conduct assessments and give recommendations for achieving business results.-Research, write, and optimize blog posts.-Maintain the WordPress blog and manage <a href="http://Wikipedia.org">Wikipedia.org</a> presence.-Manage freelance writers and content contributors.-Manage local SEO for all US locations.-Write optimized landing page copy.-Conduct keyword optimization testing, and work with developers to mitigate technical SEO issues.

Online Auction House

Increased revenue for sporting goods ecommerce site by creating content and performing SEO.-40% annual increase in revenue from organic search traffic during Cyber Week.-Supervised outside agency for creation of custom content on landing pages.-Wrote and optimized content and SEO data for product listings.-Developed YouTube channel to drive traffic and improve conversion rates with product review videos.-Consulted with owners on best practices and SEO strategy.

Metroplex Trading Company LLC

E-commerce SEO and Content Marketing

Increased traffic and leads with website search engine optimization (SEO) and content marketing for property management software solutions.- Structured international, multi-language websites to improve in-country search rankings.- Trained copywriters in SEO, and worked with developers to employ best practices in web design.- Managed company blog employing third-party writers.- Wrote website page content, and oversaw content creation with in-house marketing team.

RealPage, Inc.

SEO Strategist

E-commerce SEO ManagerPFSweb Agency2014 – 2015Optimized code, navigation, content and backlinks to drive traffic, conversions and revenue for multinational, multi language e-commerce sites of Starbucks, P&G, US Mint, Elizabeth Arden, Roots, and Delsey.- Trained client personnel on content, merchandising, and social media effectiveness.- Documented training guides for Demandware, BrightEdge, and IBM Digital Analytics.- Improved brand and generic keyword rankings through on and off-page optimization.- Increased conversion rates, helped lower shopping cart abandons, and drove organic search traffic.

PFSweb

SEO Manager

Improved search engine rankings, internet reputation and social media marketing for Torchmark insurance companies American Income Life, United American, Globe Life, and Liberty National.- Improved local SEO for 200+ locations nationwide.- Reduced negative search results on first page of Google by 80% nationwide.- Established new websites in New Zealand, Ireland and Canada.

Torchmark / Liberty National

SEO Analyst

Provided mobile marketing, short-code, loyalty program, website development, and traditional marketing consulting to businesses in the DFW, TX area.- Advised clients in social media marketing best practices. - Launched integrated e-mail, SEO, and blog campaigns for lead generation.

Self-employed

Digital Marketing Consultant

Championed marketing efforts for major software publishers including Microsoft, McAfee, Computer Associates, Symantec and Trend Micro.  Developed and implemented marketing plans to produce over $1,000,000.00 per year in client advertising revenue.•	Documented business requirements for clients’ web presence and worked with developers to create interactive portals.•	Created, priced and packaged new advertising and promotional vehicles for customer retention and acquisition including subscription-based advertising bundle for catalog and on-line companion that increased revenue 43%.•	Implemented marketing plans through various media including web, print, direct mail, sales education, telemarketing, case study development, promotional items, trade show attendance, sales rallies and sales incentives.•	Coordinated and oversaw implementation of promotions using in-house advertising agency creative staff, sales and business development, I/T, meeting planner and web development, plus third-party vendors such as list brokers, advertising agencies, web hosting and development, telemarketing, direct mail houses and letter shops.SKILLS: Marketing Strategy, Online Advertising, Direct Mail Advertising, Sales Training

Insight, formerly Software Spectrum

Marketing Strategist

Promoted, packaged, branded, bundled and priced professional and technical service offerings for both data and voice network platforms. •	Developed interactive web-based training program for nationwide sales force to accurately measure product/service learning and knowledge.•	Designed interactive web-based security self-assessment for brand association and need recognition. •	Developed web, intranet, and hard copy sales collateral, marketing literature and field sales guides.•	Worked with engineering, accounting and legal staff to develop new service offerings including network remote management, maintenance, network and security assessments and PBX maintenance and monitoring plus converged applications solutions.•	Coordinated heavily with and managed co-op budgets for vendor partners including Cisco, Interactive Intelligence, F-Secure and Top Layer for joint promotions and cross-selling opportunities.•	Designed and implemented various promotions including mass mailings, special offers, web content, seminars, and specialty promotional products.SKILLS: Sales & Marketing, Sales Training, Promotions/Marketing

Product Marketing Manager, Services

Performed pricing and promotions for start-up managed hosting and online yellow pages <a href="http://portal.NetCities.com">portal.NetCities.com</a> Division•	Responsible for branding, bundling and pricing advertising opportunities for on-line local news and yellow pages portal. Advertising vehicles included web yellow pages listings, banner and tile ad placements, search engine keywords, website hosting, and custom web development.•	Performed competitive analysis and target market segmentation, wrote terms of service and privacy statement for portal, and developed both web and traditional media promotion plan and budget for portal.ConnectASP Division•	Defined marketing requirements and developed the sales and promotion plan including break-even analysis, revenue targets, and advertising budget to drive sales of managed data center hosting for start-up application service provider. •	Developed the sales model including direct, web, partner and channel sales. •	Compiled competitive analysis and pricing comparison to define and price bundled offerings. •	Developed service contracts for offerings, created content for website, boilerplate, prospecting scripts and training materials for sales opportunities.SKILLS: Marketing Strategy, Promotions/Marketing

Comercis - Connect ASP Division

Sr. Business Analyst

Created and managed department to support distributed technical service sales opportunities with proposals, custom pricing, contract development, and interface to operations staff for implementation. •	Supervised project managers, proposal writers, and database administrator. In first twelve months drove sales of over $5,000,000.00 in technical service revenue accompanied by more than $25,000,000.00 in hardware, software, and training revenue.•	Bundled, priced, branded, and promoted service offerings delivered nationwide.•	Worked heavily with channel partners and third parties to develop, win, and implement PC/server service solutions.•	Developed and published standard methodology for national technical project management used by CompUSA (B.E.T.T.E.R.).•	Wrote business case, promotional plan, and formulated pricing for CompUSA Year 2000 remediation service offering plus developed training curriculum for technical personnel and wrote customer sales literature.•	Managed Technical Services training for over 200 Sales Managers. Designed theme, logos and promotional items, wrote and delivered presentations, testing, and accreditation.•	Designed, wrote and coordinated production of sales collateral.SKILLS: Service Marketing, Proposal Writing, Department Management

CompUSA

Marketing and Proposal Manager, Technical Services

Developed relationships with international alliance partners to provide consistent PC procurement services to common multinational customers.•	Created and published international sales program with processes, tools, and instructions used by field sales force.  Managed international inside sales team.•	Designed and implemented web system for global computer procurement (<a href="http://www.gsorder.com">www.gsorder.com</a>). Wrote User's Guide and Technical Admin. Manual for system.•	Developed international business marketing program, wrote marketing content for Internet website, brochures, and sales proposals.•	Wrote case study of Lotus Notes systems development published by Lotus/IBM.•	Accounted for department funding and expenses, wrote vendor business plans, collected vendor funding and reported on international sales.SKILLS: Proposal Writing, Web Content Writing, Sales Management

CompuCom Systems

International Sales Operations Manager

Supervised proposal coordinators and directed team members including contract specialist, pricing specialist and database personnel to respond to product and service sales opportunities for a large, corporate services integrator.•	Developed multi-site, multi-line of business pricing.•	Interfaced with outside sales representatives, regional management, third-party partners plus customers and prospects to develop sales strategies.SKILLS: Proposal Writing, Department Management

Tod Lock