Harvard University

Purpose-driven digital marketing and communications leader

New York, New York, United States

The IRC is a global humanitarian agency, with a $1.5 billion portfolio of aid programs and 15,000 employees in 40 countries. I was hired to accelerate digital programs and have tackled opportunities across communications, content, marketing, and product. Helped to grow our program from a single web site and 10K Facebook fans driving $3 million in annual online revenue, to a global online presence in the US, UK, Germany, Sweden, and Brussels with 2 million+ social fans that generates $20 million+ in annual online revenue.Sr. Director, Creative Studio (Nov 2019 – present) Sr. Director, Marketing and Communications (Oct 2019 – Oct 2020) Sr. Director, Digital Communications and Content (Jun 2017 – Sept 2019)Sr. Director, Digital Platforms and Innovation (Nov 2014 – May 2017)Sr. Director, Digital Marketing (Jan 2012 – Oct 2014)

International Rescue Committee

Senior Director, various digital marketing and communications roles

Oversaw content, UX, and social media for a leading online subscription site. Drove a full-scale site redesign to help the service to compete in an increasingly crowded (and free) product ratings field - and supported 3.3 active million subscribers driving $80 million in annual revenue.

Consumer Reports

Editor in Chief, New Media

Joined an independent start-up team charged with building a new online business for the global brand. Over five years, helped launch WW’s online footprint in five countries (CA, DE, UK, SE, AUS) and grow a profitable company with $100 million in annual revenue.

WeightWatchers.com

Vice President, Content and Social

One of the new company’s first Web hires. Brought in by CEO Geraldine Laybourne to oversee the initial launch of Oxygen’s portal for women under tight deadlines. Moved on to co-develop and launch <a href="http://Trackers.net">Trackers.net</a>, a convergence focused Web site and live daily television show targeting girls.

Oxygen Media

Executive Producer

To coincide with Teen People magazine’s blockbuster launch, developed the instantly popular companion site <a href="http://Teenpeople.com">Teenpeople.com</a>. Conceived the new site from scratch and built it from 0 to 8 million page-views per month in its first year, easily outdistancing established competitors such as <a href="http://Seventeen.com">Seventeen.com</a>

Time Inc. New Media

Editor, TeenPeople.com

Helped to conceive and launch one of the Web’s first mass-market style sites for AoL Greenhouse  and ABC/Disney. Supported ad sales in attracting top tier sponsors including Calvin Klein and American Greetings. Style Channel averaged 5 million page-views per month after one year. Entertainment Weekly dubbed it “fashion's best-dressed techno-site.”

ABC/Fairchild

Executive Producer, Style Channel

Close to ten years of experience as a magazine writer with 70 published articles in national publications (New York Magazine, Vogue, Cosmopolitan, Mademoiselle, Mirabella, Elle, Avenue, Interview, Spin, Tattler, Worth). A Contributing Editor at Vibe Magazine; Staff Writer for Entertainment Weekly; Associate Editor for Vogue; Staff Reporter for the LA Herald Examiner.

Giselle Benatar

Giselle Benatar