Loyola Marymount University

Account Director at Project Mockingbird

Dallas, Texas, United States

Project Mockingbird

Account Director

Self Employed

PR and Communications Consultant

Account Supervisor

Senior Account Executive

- Managed 3 teams to ensure clients’ goals are met through strategic PR campaigns
-  Assisted with team management, including providing strategic direction, managing client communication, and delegating and reviewing assignments internally within teams
-  Secured national and local media coverage for a roster of over 12 lifestyle and hospitality clients through targeted pitching and media relations
-  Coordinated product sends and media drops
-  Drafted new business proposals and assisted with presentation
-  Organized and staffed media deskside appointments, media tours, and familiarization trips

Glodow Nead Communications

- Trained and mentored junior team members
-  Drafted and distributed press releases, media alerts, and pitches
-  Produced written materials for clients including client bios, fact sheets, key messages, media briefing documents, etc.
-  Participated in brainstorming sessions on new and current business
-  Coordinated and staffed interviews and photo shoots

Account Executive

Associate Account Executive

- Built and maintained local, regional, national, and trade media lists for over 30+ clients in the beauty, food and beverage, hospitality, real estate, and technology industries
-  Monitored and recorded press clips as well as calculated media values for monthly client coverage reports
-  Researched media opportunities and editorial calendars
-  Staffed client events and assisted with media check-in to identify priority media
-  Worked with administrative team to manage front office (e.g. answering telephones, distributing mail, greeting visitors, scheduling, etc.)

Account Coordinator

- Established revenue generating leads in assigned territories across the US, with 3,500+ accounts
-  Made a high volume of outbound cold calls to business owners across different verticals, averaging calls 70 per day
-  Utilized <a href="http://Salesforce.com">Salesforce.com</a> CRM software to develop and maintain pipeline and to forecast opportunities
-  Drove complete sales cycle to obtain new business: make introductory calls, assess business goals through qualifying, work with business owners in Yelp's platform and advertising packages, and close the deal
-  Conducted internal and external market research for each client in order to recommend the most effective advertising options and provide solutions for business owners
-  Educated business owners on the power of online advertising and Yelp’s local, targeted advertising platform

Yelp

- Assisted with the visualization of new brand strategies for multiple venues, i.e. Rare by Drai's, Drai's Beach Club Nightclub, Drai's Afterhours, and Indigo by Drai's
-  Collaborated with a team to develop promotional contests, sweepstakes and special events
-  Wrote social media postings across various platforms, i.e. Facebook, Twitter and Instagram
-  Aided with office tasks; i.e. answering the phone, managing mail pickup and distribution, maintaining calendars, etc.

Drai's Enterprises

Marketing Intern

- Compiled media lists and updated contacts to maintain media relations
-  Conducted coverage tracking for 10+ clients; i.e. POPSUGAR, Paula Deen, Jeff Dunham, and Merèadesso
-  Wrote and edited media alerts, press releases, pitch letters and features
-  Pitched different media outlets to secure coverage for clients

The Rose Group Public Relations

Public Relations Intern

- Calculated and compiled media impressions to analyze the amount of recognition gained for each client
-  Maintained database of media contacts, stylists, editors, etc.
-  Organized and maintained inventory by cataloguing and tracking celebrity gifting and stylist pulls
-  Managed the showroom by reorganizing products and changing displays

Berri Goldfarb Public Relations

- Obtained department goals in a competitive environment by selling above goal of $20,000+ per month
-  Managed customer relations through personal appointments, emails, and invitations to exclusive events to ensure customer loyalty
-  Contacted customers regarding purchases, orders, and new merchandise
-  Organized and maintained inventory through checks and adjustments

Elizabeth Chow