Anna Hurmerinta-Haanpää is an accomplished lawyer and researcher with expertise in contracts, specifically B2B contracts and consumer contracts. She has a strong academic background, having studied law at the University of Turku and is currently finalizing her dissertation on contracts' functions. Anna has worked for various organizations, including University of Turku and Åbo Akademi University, working on projects such as LIIN and DIMECC REBUS with a focus on relational business practices. Additionally, Anna is a founding partner and the chairman of the board of directors at Lakiasiaintoimisto Norma Oy, an organization focused on contract lifecycle management. She leverages her academic and professional experiences, continually providing insights and solutions to various organizations.