Matt Parsons is a music industry powerhouse and CEO of Ditto Music, the largest independent digital distributor and licensor in the world. With over 170 staff in 20 countries, Ditto offers a range of services including distribution, PR, marketing, strategy, and social media. Parsons co-founded Ditto in 2005 with his brother Lee after playing in an unsigned band for 8 years and being disillusioned with the music industry. Today, the company has had incredible success, including engineering the first UK Top 40 single by an unsigned artist and achieving 11 UK Top 40s to date. As CEO, Parsons specializes in creative marketing and strategy for independent music, legal support, and lecturing on digital music, independent music, social media, networking, and indie music promotion.