Durga Vajapeyayajula is a tenured digital and social media analytics specialist with over a decade of experience in marketing. Having studied at the Institute of Public Enterprise and Osmania University, she brings a strong educational background to her work. Among her skill set, she is a master of several analytics tools such as Adobe Analytics, Adobe Workbench (Adobe Insight), Google Analytics, Comscore, and HitWise, as well as technical production using SQL and Google Big Query. Durga is also highly skilled in visualizing data, using tools like Tableau to ensure that businesses understand the meaning behind the numbers they generate.

Durga Vajapeyayajula has worked in many professional roles, demonstrating a breadth of experience. She served as a Digital Analytics Consultant at HSBC Retail Banking and Wealth Management, News UK, and British Airways, as well as a Sr. Digital Analyst at Royal Mail. During her career, she has worked with many organizations to develop digital strategies and track their success through data analysis. She worked as an Online Marketing Manager at Rosetta Stone and Manager – Marketing at Sulekha.Com, among others, to develop marketing strategies and deliver meaningful results. Her background in the marketing world includes work as a Sr. Marketing Manager at Communicate2 and Marketing Assistant at Monsterindia.com.