Don Perkins is a seasoned CPG leader with proven success across multiple business roles. He is an expert in devising strategies that drive organizational growth and enhance customer experience. With his tenacious approach and creative thinking, he has managed to excel in incredibly challenging situations. Don believes in building purpose, and his whatever it takes attitude has allowed him to manage multiple projects and situations with excellent multi-tasking capabilities.

Don's strength in Project Management, Corporate Strategy, Strategic Planning, Category Management, Team Building, P&L Management, Negotiations, and Personnel Management has allowed him to deliver results for several organizations. As Director of Retail Customers at Bimbo Bakeries USA, Don has successfully expanded the distribution of Import Products generating $350MM in incremental revenue and $500k in cost savings. He has also converted 1,000 Company Owned Direct Store Delivery Routes to Independent Operators, reducing selling expense by 12%. Don developed a contract team that handled all distributor agreements across the US, saving the company $2MM in third party fees and generating $2MM in incremental revenue through sales proceeds. He has held a key leadership role during multiple acquisitions, including George Weston Bakeries at $2.4B.

Overall, Don's experience, expertise, and skills make him a valuable asset to any organization looking to drive growth and provide excellent customer experience.