Rajeev Cyril is an experienced digital marketing professional with an impressive eight years of experience in the industry. He has worked with clients from diverse fields such as Travel, Telco, BFSI, and Retail, providing successful value-driven campaigns. Throughout his career, Rajeev has developed strong client relationships and prefers a data-driven approach to optimization on Search (Search Engine Marketing), Native and Display channels, utilizing popular platforms like Adwords, Bing Ads, Yahoo Gemini, DCM, DataXu, and Yahoo Brightroll. Rajeev is currently associated with [24]7.ai as a Senior Business Analyst, working on optimizing their clients’ Search and Display campaigns. He utilizes the in-house tools, Campanja and EngageClick to maximize their potential.