University of Southern California

VP, Media Strategy (Planning) at RPA

Los Angeles, California, United States

- Oversee Media Strategy for Honda and Acura Retail Division, focus on prospecting and multi-cultural
- Lead client communication with AHM (American Honda Motors) clients across various national and local initiatives
- Lead client strategy consumer promotions and events across both brands
- Engage with Research and Insights and Strategic Planning for insights driven and measurable business planning
- Coordinate retail message with brand leadership
- Seek and develop solutions for evolving media space, focus on video and local
- Seek and develop strategic opportunities that bridge brand initiatives and Dealer groups
- Develop competitive research documents that identify nuance for planning and buying
- Liaise regularly with Honda and Acura account leadership and partners (creative and Multi-cultural)
- Work closely with Activation teams to develop strategic new partner recommendations for tech and media
- Manage annual budgets and monthly budget issuance

VP, Media Strategy (Planning)

Fundamentals of Media Planning - Course developer, educator, presenter

Atheneum Collective

Expert Teacher

TEAM MANAGEMENT
o	Developing and hiring teams, building operations for a new department, overseeing structure and process, managing to deliverables and goals, executing executive team goals to deliver to strategic business goals
CLIENT AND PRODUCT MANAGEMENT
o	Primary day-to-day liaison between agency and client, educate clients on best in class digital strategies, present strategic documents (including annual plans, competitive review and analytics), review and present new vendor solutions, enforce test and learn approach to enhance existing capabilities and identify new approaches
COMMUNICATION AND COLLABORATION
o	Manage and liaise with various departments, work directly with development, marketing, programming and operations to launch and monetize new and existing slate of content, align and manage internal and external analytics process for optimization, collaborate on new solutions to drive revenue from new sources
BUSINESS AND CREATIVE PROCESS
o	Create new solutions for existing organizations and administer new process for growing departments, drive and manage creative process for brief and RFP development, introduce new partners for product solutions, develop custom media strategies that accommodate various objectives, timing and spend levels
PROJECT MANAGEMENT
o	Create and execute custom campaigns from inception to completion, quality control via process and follow up, develop new branded entertainment solutions, managed teams thru campaign execution, delivery and optimization, manage research, analytics, operations (ad and tech ops)

Marketing

Media Marketing Executive

- Lead North American client and team in people, planning and process in a unique embedded team within EA
-  Establish training, tools and technology that aligns to global needs and manages local demand
-  Manage finance, tracking and partnerships locally and globally
-  Create and implement global activation across all major titles
-  Support and represent NA, APAC, EU and LATAM in planning and strategy
-  Elevate audience planning and strategic guidance within day-to-day planning requests
-  Partner with US Hub (NYC) buying and Global Hub (London) process to support and distribute vision

m/SIX

Client Lead NA

Developed and applied media best practices for digital creative and production agency
Lead media strategy for new business
Established and onboard new clients
Provided guidance for digital production guidelines for media

Something Massive

Media

- Lead integration of a team of mostly digital planners into a holistic new planning role (TV, OOH, Print, Local, Digital) – lead training, development and execution of campaigns for the Amazon Prime Video and Theatrical
- Manage and oversee TV Upfront – on-board new process, set up best practices, execute in partnership with TV buying
- Manage and execute Digital Upfront –  identified key partners driving continuous YOY savings and success
- Drive strategy for OOH Perms – Multi year deals
- Work with local and global clients to drive performance and strategy
- Manage cross channel media recommendations, budgets and billing – campaigns ranging from YouTube or social only to major cross channel campaigns with budgets ranging up to $60MM (per launch)
- Grow and develop team to sustain growing client needs – from 2 to 20
- Manage all media client needs: develop strategy, execute short term and long term plans, identify and foster vendor partnerships, established best practices, establish tracking and measurement process, mobilize up-funnel and down-funnel support
- Participate in new business pitches; retain Amazon for Initiative and win Amazon Original Movies
- Work with global planning strategy for holistic upfront media buys and drive digital first up fronts
- Manage ancillary teams, cross agency relations and developed process for new business launch (Amazon Studios)
- Manage analytics and create metrics and KPIs to work toward client objectives (conversions and brand)
- Identify and execute social strategies (short and long term) with key digital media players
- Identify, develop and execute cross media integrated programs to support client driven national initiatives e.g.

Initiative

Investment/Strategy Director

- Create marketing materials and campaign production process to operate new department from the ground up
- Successfully partner with various Crackle stakeholders (marketing, development, production, operation) to formulate multi-million dollar ideas and creative ad solutions packages consistent with industry trends
- Stay flexible and develop custom media strategies and ad solution packages that can accommodate various advertiser objectives, timing and media spend levels (team developed over 600 custom packages)
- Drive ad sales revenue goals (team contributed to 39% of annual revenue goal)
- Manage product relationship across Crackle and various internal Sony divisions such as PlayStation, Home Entertainment and Theatrical
- Recommend new external product and services to grow opportunities for new clients
- Collaborate with media innovation and monetization efforts to establish rates for new solutions
- Identify and manage ad integration opportunities for the product team in site planning
- Execute branded entertainment (sold) packages with legal and product development teams; including scripted brand concepts, new on-site executions, custom video production, creative and new media placement across site and platforms

Sony Pictures Entertainment

Director, Ad Solutions and Integrated Marketing

Strategic digital media planning for L'Oreal Paris and FiOS. Managed and  hired teams for business  needs. Oversaw strategic digital planning and client services across various business.
-  Oversee strategic vision and planning for L’Oreal Paris (LOP) and 4 divisions (Skin Care, Hair Care, Hair Color and Cosmetics)
-  Provide digital vision and leadership to LOP and internal Moxie Interactive team
-  Manage all team operations and determine and instill best practices across the team
-  Manage analytics and insights internally and externally
-  Provide strong inter-agency-team leadership (working closely with RG/A, Libelium, UM, McCann)
-  Manage budgets and flows, internally and externally

Moxie

Director

Day to day client management
Team leadership for digital and strategic needs
On and offline team coordination
Analytic guidance and execution
-  Strategic and digital client lead across all media channels for LG Home Electronics brand
-  Lead cross discipline strategic media executions, creating alignment with planning, analytics, search, social and other agency resources; including up-fronts and strategic annual planning
-  Managed online and off line media teams in all day-to-day client needs
-  Grew client satisfaction across all media channels
-  Actively grew clients’ knowledge of the digital and emerging media space; increasing education of cross platform benefits and multi-channel planning
-  Developed and lead client relationships with national teams and 3rd party agencies
-  Coordinated strategies with global teams and leadership
-  Managed client budgets and reported to finance team for P&L
Reviewed, hired and developed team members
-  Client roster includes: LG Mobile, LG Home Electronics and LG Home Appliances, Palm, Nature Made and Tourism of New Zealand

Started in 2008 as Supervisor and promoted in 2010 to Associate Director (moved from Santa Monica to New York)

MindShare

AMD - Digital

Digital media planning in behalf of various brands
Negotiated various projects and budgets
Drive DR and brand ROI
January 2006 - July 2006 - Media Planner
August 2006 - June 2007 - Sr. Media Planner

Carat

Interactive Media Supervisor

Display, seo, sem planning and optimizations
Reporting
Budget management

MRM Worldwide

Jr Planner

Traditional buying assistant (Local and National, Radio, Print, OOH, TV and Digital) for multicultural client list
Digital trafficking

Tanya Zhuk

Tanya Zhuk