Florida Atlantic University

Acquisition and Engagement Manager at Cityblock Health

Brooklyn, New York, United States

Cityblock Health

Acquisition and Engagement Manager

Freelance

Growth stage startup ($1M) to build a community for the 45+ demographic. Led a lean team to test out product market fit, early hypotheses and develop the rebrand.

Trove Social

Head Of Marketing

One of the first marketers to help build, scale, and test financial protection marketing initiatives. Scaled with the company from Series A (10 FTEs) to post-Series C (150+ FTEs).

Policygenius Inc.

Partnerships Marketing

Hired to help brand and market newly-acquired insurance group as an industry expert in group health insurance and reform. Worked with a team of six to manage a $3M book of business. • Created digital footprint for Jeffrey Ungvary, President and SWIM Inc. with various strategies such as SEO (keyword analysis, social media, press interviews, backlinking). Jeffrey Ungvary and SWIM are now synonymous with one another after four months. • Implemented e-series that include blog posts, industry compliance letters, and HR related information to market internal staff to motivate them to sell products and incentive them with a golf trip to the Dominican Republic. • Partnered with Corporate Wellness leaders to host events for business to have Q&A regarding Health Care Reform and Wellness Programs and qualify them to save money on their overhead. • Filing system was antiquated; employees saved paper copies and filing on their hard drives and had numerous duplicates. Working with vendor to bespoke Employee Navigator. An all-in-one app to host benefit summary, insurance card, and HR files. The system will make paper obsolete in the office and is a uniformed CRM. • Assisted CEO on vetting out a Private Exchange to sell insurance to clients who would no longer be considered groups according to Affordable Care Act legislation. We will be able to keep 90% of our current small group business.• Establish an extensive network with Financial Reps to partner with SWIM as Employee Benefits Specialist.

Strategic Wellness & Insurance Management Services Inc.

Marketing & Operations Manager

Consulting company seeking to increase attendance and enrollment to its client's medical expo and the medical academy. Split duties with one other marketing manager to hit $21M annual revenue target. • Revamped organic SEO tactics. In three months, the company moved from the fourth page to third slot position on the first page of Google. • Changed approach to email blasts. Instead of sending emails to the entire database, working with the vendor to segment members into interest buckets, which allowed for a 10% increase in open rates and a 12% increase in click-through rates. • Spearheaded initiative with the vendor to implement new technology to our email blasts that would provide specifics of who opened emails, clicked through and unsubscribed. Provided this information to the sales team to follow up with clients, increased sales by 5%. • Boosted online sales by 20% by seeking out a vendor that could incorporate a live chat system on <a href="http://www.A4M.com">www.A4M.com</a>. Personalized each reps profile with headshot, title, and “Like” button linked to the company’s Facebook page, allowing a human experience to customers who mostly purchased online.  • Conceived plan to have a conference mobile app, A4MOnTheGo, at our larger conferences. Managed project from start to finish. Saved the company money by selling sponsorship of the app to one of our key clients.• Developed social media strategy (Facebook, Twitter, LinkedIn, Wordpress Blog) to separate confusion of other similar pages. Website traffic grew by 10% by incorporating social media ads.• Market and segment various medical conferences to medical practitioners across United States and Internationally.

Brown Management Consulting

Marketing Manager

Managed clients branding identity and strategy, marketing goals, and strategic partnerships. Planned and managed client events, selected vendors, oversaw collateral production, wrote proposals and handled client meetings. •	Solved client’s negative press by seeking out <a href="http://Reputation.com">Reputation.com</a> and creating a PR strategy around philanthropy. Pushed negative press to the fourth page of Google. •	Played a key role in strategic partnership with Tumi that garnered local coverage, boosted fundraising by 8% and secured Tumi again for the next year. •	Developed client’s brand as Youth Sports Doc of South Florida, by introducing media to his minimally invasive surgery on American Football coach Howard Schnellenberger and his commitment to helping young athletes stay safe. •	Devised doctor-to-doctor campaign for a client who was new to the area. Printed collateral and purchased food to gift to local doctors that could refer to new patients. Clients business grew by 10% in the first month. •	Overhauled the client’s website by setting up photo shoot and vendor to update the website. Search results went up 20% and registration went up by 10%.

Drive Public Relations

Director of Marketing

Hired to assist with current communication director resigning. Established and organized newsletter with poor open rates, assisted in developing of Young Professionals of Delray to increase chambers need for young professionals, planned timeline and strategy for new website launch that needed younger feel.  •	Selected as a key member of the team that created Young Professionals of Delray that increased the Chamber’s young members. •	Played a key role on the team that redeveloped Chamber’s website. Established a calendar of events for tourists and locals.    •	Replaced email blast structure that was too long. Added snippets of texts and inserted links that redirected the audience to a newsletter page on the website. Open rates grew 30%.  •	Saved rebranding project of the Chamber’s logo by setting up a task force to get the project over the line to meet the Chamber's deadline.

Greater Delray Beach Chamber of Commerce

Communications Director

Began as an intern and promoted to manage and train a team of interns, handle social media for Lifestyle clients, created first ever agency SEO strategy for restaurant groups, and planned and developed all aspects of client events alongside Director of Public Relations. •	Developed organic SEO campaign to feature our hospitality clients on popular listing sites like Yelp, Urbanspoon, and Chow. Clients saw an increase in reviews and a rise in traffic. •	Designed and managed all of Lifetime Fitness’s members’ mixers.  •	Created skill set test for interns to delegate and streamline projects. The new system allowed Director of Public Relations constant updates on projects. •	Contributed to 4Orange Vodka First Annual Classic Cocktail Competition, by scouting top bartenders in the area to compete and raise money for Make-A-Wish Foundation.

Jon Marquez