Neal Schaffer is a renowned digital marketing expert with vast experience in social media marketing, influencer marketing, and sales strategy. As an accomplished international speaker, author, and consultant, Schaffer has helped businesses of all sizes develop and implement digital marketing plans, with his marketing agency PDCA Social working specifically to support Japanese companies with English-speaking digital and social media marketing. At Rutgers Business School, the Irish Management Institute, and the University of Jyvaskyla, Schaffer teaches digital media to executives, covering topics such as social selling, influencer marketing, and content marketing. As a best-selling author, Schaffer has written three popular books on social media including Maximize Your Social and will be publishing The Age of Influence in 2020. Schaffer's areas of expertise and specialties include influencer marketing, social media marketing strategy creation, onsite social media consulting & coaching, managing influencer marketing programs, content creation, and social selling training.