Aldo Mencaraglia is a renowned digital media analyst with a vast background in commercial analysis and forecasting for major multinational corporations. He has worked in three continents over two decades, developing expertise in marketing, business strategy, operations management, and statistics. Aldo's commitment to sharing his experience as an Italian expatriate led him to establish Italiansinfuga, which is now the leading Italian-language online resource on building a new life in a new country. With thousands of followers on social media platforms, including Facebook, YouTube, Google+, LinkedIn, and Twitter, Aldo has built a highly specialized digital community through careful and targeted community management. He has also established an email list with 30,000+ subscribers, enabling him to engage with readers on a weekly basis, thereby creating a stronger bond and increasing authority. Aldo applies a strong analytical framework to optimize reader engagement, tracking progress with Google Analytics and Facebook Insights services. Educati on-wise, he has a Diploma in Perito Metalmeccanico from ITIS Mario Delpozzo, a Diploma Universitario Europeo della Produzione Industriale, Marketing, Business Strategy, Operations Management, New Product Development, and Statistics from Politecnico di Torino, a Graduate Diploma of Human Nutrition from Deakin University, and a BSc (Hons) in European Business with Technology from the University of Brighton. Aldo has held various positions in different organizations, including iSelect, Henry Jones Foods, SPC Ardmona, Dimasi Strategic Research, ColesMyer, JHD Advisors, Tesco Stores Ltd - Taiwan, Ferrero UK Ltd, Le Pont De La Tour Limited, and Rover Group - Purchasing department.