Bobby McDaniel is a highly skilled and experienced digital marketing technology director, specializing in SEO, SEM, SMM, and other digital marketing strategies. He has a proven track record of increasing conversions, search engine rankings, leads, and online sales while optimizing budget expenditures. McDaniel is also a Salesforce Certified Administrator and Pardot Email Specialist with experience in multiple MarTech Stack platforms, including Salesforce, Marketing Cloud, Pardot, Marketo, and Google Analytics, to name a few.

With a BBA from Florida International University's College of Business Administration, McDaniel has held various positions in his career, including Director of Marketing Technology and Analytics at IntraFi, Content Marketing Strategist at Promontory Interfinancial Network, Director of Marketing at Delta Risk LLC, and Senior Marketing Manager at Cyveillance.

McDaniel's expertise includes sales process development, retargeting, and behavioral analytics, as well as exceptional keyword research, content development, and landing page optimization for pay-per-click advertising and online marketing programs. He has also held positions as President at Thumbprint Strategic Media, Manager of Online Content at Sourcefire, Inc., and Manager of Revenue Development, Marketing & SEO at Payless Car Rental, Inc.