Urim Choi is an accomplished Product Manager with a wealth of experience in industries including healthcare, ad-tech, and commercial real estate. With an impressive track record in the full product lifecycle for both web and mobile applications, Urim has the skills and expertise to discover and deliver complex products that achieve business objectives. Urim began his professional journey earning degrees in Accounting from The University of Texas at Austin before launching his career as a Senior Associate at KPMG Audit and Standard & Poor's. He went on to become a Freelance Web Developer before joining AppNexus as Product Manager - Data Pipeline.

Urim's career really took off when he became a Lead Product Manager at VTS, Inc., where he played a crucial role in building the company's EMEA product. Later, he worked as the Senior Product Manager at Blink Health before taking on the role of Director of Product Management at Eden Health, where he currently serves as Vice President of Product Management. Urim's strength lies in conducting product discovery, establishing data-driven product processes, and delivering complex products that meet business objectives.