Betsy Roche is an experienced Social Media and Paid Search Specialist with a proven track record of managing successful paid social, paid search, and display campaigns. She is skilled in utilizing various digital platforms, including Bing Ads, Facebook Ads Manager, Google Analytics, Google Ads, GDN, and Google Marketing Platform: Search Ads 360, Display & Video 360, and Google Data Studio.

Betsy was a Bachelor of Journalism student majoring in Strategic Communication at the University of Missouri-Columbia. She honed her skills through various roles in digital marketing, such as an Account Coordinator at Location3, Social Media & Paid Search Specialist at Botanical Interests, Inc. and Digital Intern at The Integer Group. She is currently working as a Paid Media Manager at SRW.

In her past roles, Betsy has worked on creating strategies and managing campaigns for various clients in different industries. Her experience in digital marketing allowed her to develop a deep understanding of audience targeting, ad optimization and how to translate data analysis into actionable insights to drive improved campaign performance.

Betsy's diversified background has helped her become a well-rounded marketer, capable of working in different areas of content creation, graphic design, and social media management. Her passion for digital media has enabled her to continuously stay updated on new platforms, trends, and technology to improve campaign performance.