Roy Rosell is a customer-obsessed senior product marketer with over 7 years of experience leading discovery and research initiatives. He has represented the voice of the customer across multiple industries including B2B, B2C, SaaS, fintech, mobile apps, marketplaces, transportation, and logistics. With a knack for making the complex clear, Roy has created successful revenue-focused GTMs with budgets ranging from bootstrap to $5M+. Throughout his career, he has consistently demonstrated his ability to lead teams and successfully execute product launches by fostering empathy, collaboration, and attention to detail.

Roy has particular expertise in discovery and research, GTM, cross-functional collaboration, competitive analysis, customer advisory boards, value prop-focused messaging, and building "outside-in" product development cultures. He has actively developed revenue-focused sales enablement to ensure the success of the product in the market.

Roy's educational background includes a Bachelor of Science International Business and Marketing Management from California State Polytechnic University-Pomona, an MBA in Marketing from Quantic School of Business and Technology. He has also pursued educational opportunities in Product Management, Product Market Fit, and Decision Quality at different universities.

Throughout Roy's career, he has been involved in various organizations such as NEXT Trucking, The Argon Group, Vixlet, AYSO, FOX Sports, Sutton United Football Club, Club Deportivo Chivas USA, among others.