Alexandra Feeken

Alexandra Feeken is a highly skilled and accomplished product management professional with a proven track record of success bringing software and hardware products to market. With over 5 years of experience in product development, her approach revolves around cultivating deep empathy for end-users and building products that customers can't stop talking about. Alexandra is a USC graduate student and holds a Bachelor's Degree in Marketing and Entrepreneurial Management from the University of Minnesota Carlson School of Management.

She has held numerous leadership roles throughout her career, including Product Manager at Four Winds Interactive, CoFounder + Product Manager + Marketing Director at Make Today Great Co., User Research Lead + Marketing Director + Product Manager at Hidrate Inc, and CEO + User Researcher at Endle LLC Pilot. In addition to her extensive product management experience, Alexandra is also skilled in Agile Product Management, Jira, User Research, Qualitative and Quantitative Market Research, Google Analytics, UX Design, Iterative Product Development, and Design Thinking Methods.

In her role as a marketing campaign manager at Clif Bar & Company, Alexandra developed a passion for marketing, which she has continued to hone throughout her career. Alexandra is a former NCAA Division 1 Gymnast at University of Minnesota Athletics and a former HopeDay Event Planner at University of Minnesota.