Tulane University Law School

Barnard College

United Nations International School

Consumer Insights Professional

Nespresso USA

Consumer Insights Senior Manager

Consumer Insights Manager

Insights lead at Unilever's co-creation center in New York. Collaborating with consumers, industry-experts, and agencies on innovation across all of Unilever's portfolio of brands, with a focus on the Personal Care category.  Helped teams co-create their brand strategy, product innovation, communication and activation with the consumer always in mind.

Unilever

Consumer Insights Global Innovation

Responsible for bringing consumer and market insight to brand innovation and strategy for Vaseline globally – including new launches, line extensions and restages. Translated research findings for teams to create actionable recommendations.

Consumer & Market Insights Manager

Responsible for bringing consumer and market insight to brand innovation for Lipton North America – including new launches, line extensions and restages. Designed and led research projects integrating both qualitative and quantitative methodologies.

Associate Consumer & Market Insights Manager

Designed, implemented, analyzed, and presented custom consumer research across a number of categories.  Worked with clients to integrate findings into their marketing planning. Managed and trained junior staff

GfK NOP

Associate Vice President

Managed custom research projects for clients, covering an extensive variety of categories including pharmaceuticals, fashion, spirits, retail. Interpreted data into actionable insights and presented results to both the research and brand audiences. Managed and trained junior staff

Reseach Director

Responsible for Brand Equity and Advertising Tracking research across a broad range of brands.  Research findings and recommendations led to improvement of brands’ advertising development and media planning.  Managed and trained junior staff.

Ipsos-ASI

Research Manager

Responsible for Brand Equity and Advertising Tracking research across a broad range of brands and categories. Designed questionnaires, wrote tab plans and oversaw codeframe development, wrote monthly toplines and drafted preliminary reports for quarterly presentations

Leila Kazemi