Allan van Breukelen is a customer-focused Senior Strategy Manager at Endeavour Group with nine years of diverse experience in management consulting, retail strategy, brand building and category management. Having received a Higher School Certificate and a Bachelor's degree in Marketing, Philosophy, and French from the University of New South Wales to Level 2 & 3 Awards in Wines & Spirits from Wine & Spirit Education Trust and International Exchange in Business Administration and Management from ESSEC Business School, Allan is highly skilled and knowledgeable in his field. In his previous role at BCG, Allan worked with retail, consumer, travel, and banking clients across Australia, France, and Denmark to create and capture value through strategy, customer experience, loyalty, and operations. As Head of Customer Innovation at Vitable, Allan demonstrated leadership and a passion for purpose-driven businesses. Allan's interests include customer-focused strategies, branding, category management, and retail experiences.