Alex Brodsky is an accomplished Innovation Executive with a diverse background in software product development and enterprise innovation. With a Bachelor of Science (BS) in Computer & Electrical Engineering from the University of Iowa, Alex has been successfully leading teams and building software products since 2010. From his early days as a Software Developer to his current role as CEO and Founder of Iteright, he has consistently demonstrated his expertise in reducing risk and delivering winning solutions.

Having worked in top-tier organizations such as Orchid Black, FinListics Solutions, Nielsen, and Ashley HomeStore Retail Headquarters, Alex has gained extensive experience and knowledge in product management, engineering management, and product strategy. Throughout his career, he has been involved in building a wide range of software products, including Toyota's Automotive Information System and Ashley Furniture's first online shopping platform.

Alex's passion lies in helping companies improve their innovation and product development processes. As a consultant, coach, and speaker, he works closely with software product and user research teams to implement frameworks that reduce risk and build products that customers truly love. He firmly believes that there is too much wasted time, money, and effort in building the wrong things, and he strives to improve the 95% failure rate of innovation through his expertise.

With a strong focus on de-risking ideas and improving product success rates, Alex is well-versed in product strategy, market research, and cloud platforms. His extensive background in software development and technology consulting provides him with a well-rounded understanding of the industry. He has a proven track record of leading products from ideation to over $100 million in revenue and has witnessed the failures and successes of numerous products, which have shaped his approach to building winning solutions.

Outside of his professional endeavors, Alex enjoys staying up-to-date with the latest trends and advances in the world of technology and product development. He is an active presence on Twitter (@AlexBrodsk), where he shares insights and engages in discussions related to product management and innovation.