Vivek Sethia is a well-known personality in the sports industry, having served in various leadership roles in India. He holds a Master of Business Administration in Consulting from Cornell Johnson Graduate School of Management. Currently, he is the CEO of NBA Basketball Schools India. Before joining NBA, he worked as the Strategic Grassroots Agency for Major League Baseball in India and as a board member at Global Institute of Sports Business India. He has also served as the Strategic Advisor for Laliga and founded India On Track, where he served as the CEO.

In addition, he has worked as the Technical Advisor for FC Pune City, CEO of Arsenal Soccer Schools India, and COO of Commune Sports and Entertainment. He holds experienced management, advisory and strategic positions across several organizations in various industries. Sethia began his career as a Summer Intern at Microsoft and worked as a Manager at Deloitte.