University of Virginia

Institute for Integrative Nutrition

Functional Nutrition Lab

Core Pilates NYC

Leadership & Organizational Development  -  Podcast Host & Producer  -  Executive Coach  -  Marketing Leader  -  Women’s Leadership

Greater Seattle Area

As an executive coach, I support personal transformation. As a facilitator and learning architect, I enable people to thrive inside organizations. As a podcaster, I tell stories about women navigating change.

- With coaching clients nationwide, I help women rise in work and life by bringing the focus back to mind and body as the foundation for leadership and success.
- I design and facilitate bespoke learning experiences for organizations such as Microsoft, Kaiser Permanente, and University of Washington to support leadership development, organizational change, career development, and business goals.
- I help emerging podcasters launch their shows, grow their audience, and/or land their first sponsor.

Also available for custom voice over projects including e-learning narration and corporate videos.

For more information about leadership and organizational development consulting, coaching programs for women leaders, facilitation, podcasting strategy, or to book me for a private workshop or speaking engagement (including voice over work), please visit <a href="http://laradalch.com">laradalch.com</a>.

Lara Dalch Coaching & Consulting

Principal Consultant & Executive Coach

Meditative

Learning Facilitator & Coach

Startup, With People

-  People Operations Consulting: HR for Startups, Short and Long Term Contracts, Full Time Hires
-  Management & Leadership Development
-  Executive Coaching

The following are the best ways to connect with Reverb:

<a href="mailto:info@reverbpeople.com">info@reverbpeople.com</a> - General information and a free consultation.
<a href="mailto:talent@reverbpeople.com">talent@reverbpeople.com</a> - HR job seekers looking for full time or contract HR roles.

<a href="http://reverbpeople.com">reverbpeople.com</a>  -  <a href="http://twitter.com/reverbpeople">twitter.com/reverbpeople</a>  - <a href="http://facebook.com/reverbpeople">facebook.com/reverbpeople</a>

Reverb

Senior Facilitator

She Knows the Way (previously Women on the Rise) is a show about deciding what’s next when doing what’s expected no longer feels right.

Through conversations with women at all stages of life and career, we explore when and how we forge our own path. What we compromise, whether we’re on a new path or an old one. And how we can rewire ourselves to stay awake to our dreams even when it means doing the unexpected. These conversations will soothe, delight, and guide you towards finding your own answer to the question “What’s next for me?”

If you’ve always followed the script and suddenly find yourself without one, this show is for you.

Listen wherever you get your podcasts or at <a href="http://laradalch.com/podcast">laradalch.com/podcast</a>.

Support our women-produced independent podcast at Buy Me A Coffee (<a href="http://buymeacoffee.com/sheknowstheway">buymeacoffee.com/sheknowstheway</a>).

Executive Producer & Host, She Knows the Way Podcast

Honest stories and solutions from women in the workplace for dealing with situations women know all too well: sexual harassment, not being taken seriously, and being talked over, passed over, underpaid, and underappreciated. Mid-career women will listen and know they're not alone. Women earlier in their careers can save years of heartache and frustration by learning what's worked for women who came before them.

Hosted by Founder/CEO and HR professional Mikaela Kiner based on her book "Female Firebrands: Stories and Techniques to Ignite Change, Take Control, and Succeed in the Workplace."

For more about the book, visit <a href="https://reverbpeople.com/femalefirebrands">https://reverbpeople.com/femalefirebrands</a>

Producer, Female Firebrands Podcast

As part of the learning architecture and design practice at this leading workplace education firm, I consulted with leaders at enterprise technology clients such as Microsoft and AWS to support their people and business goals through the design and build of scalable, role-based learning programs.

Oxygen Exp

Senior Learning Experience Architect

Developed interactive learning content framework for Imperative’s web-based career and culture transformation platform.

Designed customized peer coaching conversation guides to facilitate employee fulfillment, connection, agility, and alignment in organizations such as Casper and Kaiser Permanente.

Partnered with CEO to refine key product and sales messages as part of ongoing startup product iteration. Crafted strategic messaging for website, sales, and event materials.

Imperative

Director of Learning Content

Developed and produced curriculum for and taught marketing strategy, content marketing, community management, social media, personal branding, and digital marketing practicum segments of the Certificate in Digital Marketing program. Led student teams to consult with local businesses and deliver a comprehensive digital marketing plan as a capstone project.

UW Professional & Continuing Education

Curriculum Developer & Course Instructor

Managed overall sales, marketing, and brand development/awareness efforts for Seattle Reproductive Medicine, a regional fertility medicine practice with clinics in Seattle, Spokane, Tacoma, Bellevue, and Kirkland.

Led comprehensive brand redesign and implemented SRM’s first fully-integrated brand marketing program -- including development of brand story, key messaging, new logo and style guide, website redesign, print materials overhaul, brand image advertising campaign (digital, print, radio, and out-of-home), content, sales, and event strategies.

Developed integrated brand program resulting in reduced marketing expenditures, significant growth in new patient volumes (outpacing overall market growth), stronger relationships with referring provider community, and improved patient experience/practice reputation.

Streamlined operations for clinic call center receiving over 500 calls per day, resulting in shorter caller wait time, decreased overall call time, more efficient call routing to clinical staff, and improved patient experience.

Produced 150+ person conference focused on educating physicians and allied health professionals about the latest developments in reproductive and fertility medicine.

Seattle Reproductive Medicine

Head of Marketing

Entertainment media company (now part of DreamWorks) specializing in the management of famous family brands such as Where’s Waldo?, The Lone Ranger, George of the Jungle, Rudolph the Red-Nosed Reindeer, Underdog, and Lassie.

-  Increased annual promotions revenue by over 50% year-to-year through new business development and partnerships with national brands such as AFLAC, Nestle, and Coca-Cola.
-  Built brand promotions business, including P&L management; staff recruitment and hiring; systems implementation for invoicing, contracts, and creative approvals; and creation of promotions sales materials for all key brands.
-  Managed global promotions for brands led out of North American headquarters.

Classic Media

Senior Director, Brand Development & Promotions

Part of Turner, a WarnerMedia company.

-  Drove over $12,000,000 in annual upfront and incremental advertising revenue through multiplatform promotional partnerships with clients such as Unilever, Burger King, Campbell’s, Pepsi, Kraft, Verizon Wireless, and Hasbro.
-  Generated over $400,000 in annual licensing revenue from clients in the quick service restaurant and packaged goods industries leveraging blockbuster brands such as Scooby-Doo, The Powerpuff Girls, and Dexter’s Laboratory.  Managed promotion execution, including oversight of packaging and toy premium design.
-  Negotiated and produced annual public education promotions for the CDC’s VERB program, Johnson & Johnson’s Safe Kids Worldwide campaign, and the FDA’s Spot the Block nutrition outreach.
-  Expanded the Burger King “Have It Your Way Sweepstakes” into one of Adult Swim’s most successful promotions, creating an annual event and solidifying the network’s partnership with a high profile client.

Cartoon Network

Director of Promotions Marketing

- Spearheaded network’s first interactive television promotion, featuring game show Win Ben Stein’s Money.
-  Collaborated with affiliate marketing group to develop and implement local extensions to national network promotions for top-rated shows such as The Daily Show with Jon Stewart.
-  Assisted in the production and development of “Upfront” promotional materials and events.

Comedy Central

Promotions Marketing Manager

Seattle-based game company, now a division of Hasbro.  Makers of Magic: The Gathering trading card game and Dungeons & Dragons roleplaying game.

-  Developed and managed strategic marketing plan for multi-million-dollar business unit creating an integrated brand message across all marketing vehicles.
-  Identified key messages necessary for the repositioning of a mature brand to a new generation of consumers.  Implemented a more effective brand strategy, including new packaging design, quarterly catalogs, sales materials, and retail planograms.
-  Negotiated and coordinated cross-promotions with Universal Studios, Studios USA, and United Media for licensed products based on popular properties such as Xena: Warrior Princess, Hercules: The Legendary Journeys, and Dilbert.