Ben Hillsdon is an accomplished PR and communications professional with extensive experience in the bicycle industry. He is currently employed at Shimano, a leading bike company, where he manages media relations, PR events, partnerships, influencer marketing, and content creation. Prior to his current position, he worked for Raleigh UK Ltd, contributing to the company's Superbrand status. Hillsdon's entry into the bicycle industry began with Bristol City Council's Cycling City campaign as a Beacon Coordinator and Communications Officer, where he promoted the benefits of cycling as a means of transportation. Hillsdon's enthusiasm for bicycle transport and recreation has been evident throughout his career, making him an influential figure in the industry.