Philip Chen, a B2B marketing leader with over 6 years of experience, has had tremendous success in executing, developing and scaling go-to-market programs. He has acquired expertise in strategic program management, successfully coordinating cross-functional teams, prioritizing resources, and gathering requirements to achieve goals. His portfolio includes insights-driven multi-channel acquisition and lifecycle marketing, audience development, website strategy, and optimization, information architecture, product development, website production, project management. He specializes in areas such as Growth Marketing, Segmentation Strategy, Digital Marketing, Program Management, Search Engine Optimization, Product Management, A/B Testing, Web Analytics, User Experience, and Customer Experience. His prior professional work experience includes SMB Merchant Acquisition Growth Marketing Manager and Marketing Generalist at PayPal, as well as Growth Marketing Manager at CircleUp, among others. Philip is passionate about driving measurable and repeatable marketing campaigns while building strong relationships with cross-functional teams, including senior leaders, and is proficient in managing internal teams, external vendors, and digital design agencies.