Ruth Yu is a seasoned research professional with extensive experience in the field of market research. She has held leadership roles at Ipsos and Synovate Taiwan, two prominent research firms in the region. Currently, Ruth serves as the Executive Director at Ipsos Taiwan, where she oversees the company's operations and works closely with clients to deliver insights that drive business growth. Prior to her current role, Ruth was the Research Director at Ipsos Taiwan, where she played a key role in designing and executing research studies for clients across various sectors.

Ruth is known for her deep expertise in both quantitative and qualitative research methodologies. She has a strong track record of delivering high-quality research projects that meet the needs of clients and provide actionable insights. She enjoys working closely with clients to understand their business challenges and develop customized research solutions that address those challenges.

In addition to her research expertise, Ruth is also a skilled communicator and presenter. She is able to distill complex research findings into clear and concise insights that are easily understood by clients and stakeholders. Ruth is passionate about the role of research in driving business growth and is committed to delivering research that helps clients achieve their goals.