Chip Smith is a global leader in Interactive Marketing and Brand Positioning with over two decades of experience. He has a proven track record of driving sales growth by applying in-depth customer understanding to drive profitability and repositioning brands. He is uniquely skilled in developing ROI producing traditional and interactive marketing campaigns, ensuring that every dollar invested drives a return on investment. He is experienced in creating innovative marketing plans for both start-up and Fortune 500 companies that leverage agile marketing techniques, providing leadership with real-time financial results. Chip's areas of expertise include Brand Positioning, Customer Relationship Management (CRM), eCommerce (UX), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Contextual Marketing, Native Marketing, Hyper-Local Marketing, Mobile Marketing, Omni-Channel, Product Marketing, Traditional Advertising, Social Media, and Public Relations.

Chip holds a Master of Business Administration (M.B.A.) in Marketing and Finance and a Bachelor's Degree in Finance, both from the University of Tennessee. He has worked in various organizations, including being the Chief Marketing Officer at Jewelry Television, Vice President of Marketing at Malibu Boats, Chief Marketing Officer at Sears Home Services at Sears Holdings Corporation, Vice President of Marketing at Waste Management, Inc., EVP / Chief Marketing Officer / CEO at WhiteFence.com- acquired by Red Ventures, SVP of Global Media at Monster, Senior Vice President of Online Marketing and Business Development at Monster, SVP of Marketing at Monstermoving.com, Director of Marketing, Integrated Facility Management at Johnson Controls, and Sr. Marketing Manager at Ryder Truck Rental. He has a passion for Customer Journey Mapping, Persona Development, Brand Positioning, Value Proposition Development, and Execution, and has solved brand-positioning challenges for organizations from $50MM to $14B. Chip's experience in delivering services and retail marketing spans across diverse B2C and B2B industries, including Transportation, Career Services (SaaS), Commercial Business Services, Home Services, Appliances, and Online Services.